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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
CRMs remain essential for managing donor relationships and maximizing fundraising efforts.
CRM for Donor Management- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Donor relations
- Fundraising
- Volunteer management
- Business & Commerce
- Data & Privacy
HubSpot: Nonprofit marketing and fundraising...CRM for Donor Management
CRMs remain essential for managing donor relationships and maximizing fundraising efforts.
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Short Trend Summary
Digital fundraising continues to gain traction as donors increasingly prefer online giving methods.
Digital Fundraising Growth- The Power of Community and Connection
- Values-Driven Consumption
- Donor engagement
- Fundraising
- Online giving
- Business & Commerce
- Digital Platforms
- Finance & Money
HubSpot: Nonprofit marketing and fundraising...Digital Fundraising Growth
Digital fundraising continues to gain traction as donors increasingly prefer online giving methods. 
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Short Trend Summary
Hybrid events continue to be the preferred format, offering flexibility and broader reach.
Hybrid Events Dominate- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Community Engagement
- Event management
- Fundraising
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
HubSpot: Nonprofit marketing and fundraising...Hybrid Events Dominate
Hybrid events continue to be the preferred format, offering flexibility and broader reach. 
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Short Trend Summary
Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
Influencer Marketing Impact- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Fundraising
- Marketing
- Public awareness
- Brands & Advertising
- Business & Commerce
- Culture
Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
HubSpot: Nonprofit marketing and fundraising...Influencer Marketing Impact
Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes. 
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Short Trend Summary
Segmentation and personalized campaigns are essential for boosting engagement and donor retention.
Personalized Campaigns- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Donor engagement
- Fundraising
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
HubSpot: Nonprofit marketing and fundraising...Personalized Campaigns
Segmentation and personalized campaigns are essential for boosting engagement and donor retention. 
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Short Trend Summary
User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.
User-Generated Content- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Community Engagement
- Fundraising
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.
HubSpot: Nonprofit marketing and fundraising...User-Generated Content
User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters. 