Hybrid Events Dominate

Hybrid events continue to be the preferred format, offering flexibility and broader reach.

Themes

Experiences Over Material Goods , The Blurring of Physical and Digital Realities , The Power of Community and Connection

Timeframe

near-term

Subcategories

Business Strategy Consumer Behavior Consumer Preferences Corporate Strategy Social Media

Impact areas

Community Engagement Event management Fundraising

Detailed Analysis

The pandemic accelerated the adoption of virtual and hybrid events, and this trend is expected to persist. According to the report, 40.6% of respondents prefer hybrid events, combining the benefits of in-person interaction with the accessibility of virtual platforms. "Events, either hybrid or in-person, will remain an essential way for nonprofits to raise awareness, build relationships, grow funds, engage with communities, and more."

Context Signals

Continued demand for virtual event options. Increased comfort with online platforms. Opportunities to reach wider audiences through hybrid formats.

Edge

Creative use of technology can enhance the hybrid event experience and foster greater engagement. Hybrid events can reduce costs and increase accessibility for participants. Nonprofits that effectively leverage hybrid formats will be able to connect with diverse audiences and build stronger relationships.

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