Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Gen Z Embraces AI Tools
  • AI-Driven Transformation
  • The Power of Community and Connection
  • Education
  • Employment
  • Technology
  • Business & Commerce
  • Emerging Technology
  • Lifestyle

  Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.

  PION: Youth trends report 2024

  Gen Z Embraces AI Tools

  Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.

  • Business & Commerce
  • Emerging Technology
  • Lifestyle
  • AI-Driven Transformation
  • The Power of Community and Connection

  Impact Areas Education, Employment, Technology

  Themes AI-Driven Transformation, The Power of Community and Connection

  Categories Business & Commerce, Emerging Technology, Lifestyle
  
  
• Generative AI Gains Traction
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Content creation
  • Education
  • Information Access
  • Work
  • Consumer Attitudes
  • Data & Privacy
  • Emerging Technology

  Generative AI tools, particularly ChatGPT, saw increased usage, but user trust in the reliability of information remains a key concern.

  OFCOM: Online nation 2024

  Generative AI Gains Traction

  Generative AI tools, particularly ChatGPT, saw increased usage, but user trust in the reliability of information remains a key concern.

  • Consumer Attitudes
  • Data & Privacy
  • Emerging Technology
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme

  Impact Areas Content creation, Education, Information Access, Work

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme

  Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  
  
• Importance of News Literacy
  • Authenticity and Transparency Reign Supreme
  • Navigating Global Uncertainty
  • Civic Engagement
  • Critical Thinking
  • Education
  • Media Consumption
  • Culture
  • Media & Information

  The increasing complexity of the information environment necessitates greater emphasis on news literacy education for future generations.

  Ipsos: What the future news

  Importance of News Literacy

  The increasing complexity of the information environment necessitates greater emphasis on news literacy education for future generations.

  • Culture
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • Navigating Global Uncertainty

  Impact Areas Civic Engagement, Critical Thinking, Education, Media Consumption

  Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty

  Categories Culture, Media & Information
  
  
• Knowledge as Social Capital
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Education
  • Hospitality
  • Travel
  • Workspaces
  • Business & Commerce
  • Culture
  • Travel & Tourism

  The pursuit of knowledge and personal growth is driving the rise of new knowledge hubs and educational travel experiences.

  Design Hotels: Further forecast 2025

  Knowledge as Social Capital

  The pursuit of knowledge and personal growth is driving the rise of new knowledge hubs and educational travel experiences.

  • Business & Commerce
  • Culture
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Education, Hospitality, Travel, Workspaces

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Business & Commerce, Culture, Travel & Tourism
  
  
• Metaverse Literacy and Education
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Community Building
  • Digital Literacy
  • Education
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Promoting digital and metaverse literacy among users, enabling effective navigation, interaction, and responsible participation.

  World Economic Forum: Responsible metaverse...

  Metaverse Literacy and Education

  Promoting digital and metaverse literacy among users, enabling effective navigation, interaction, and responsible participation.

  • Digital Platforms
  • Emerging Technology
  • Media & Information
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas Community Building, Digital Literacy, Education

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Digital Platforms, Emerging Technology, Media & Information
  
  
• Movement Makers: Art for Change
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Education
  • Healthcare
  • Marketing
  • Social Activism
  • Brands & Advertising
  • Culture
  • Media & Information

  Illustration is increasingly used to drive social change and engage audiences with complex issues.

  The Drawing Arm: Trend report...

  Movement Makers: Art for Change

  Illustration is increasingly used to drive social change and engage audiences with complex issues.

  • Brands & Advertising
  • Culture
  • Media & Information
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Education, Healthcare, Marketing, Social Activism

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Culture, Media & Information
  
  
• Neurological Enhancement
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Education
  • Healthcare
  • Marketing
  • Consumer Attitudes
  • Emerging Technology
  • The Workplace

  Using technology to improve cognitive abilities, impacting worker performance, training, and consumer experiences.

  Gartner: 2025 top tech trends

  Neurological Enhancement

  Using technology to improve cognitive abilities, impacting worker performance, training, and consumer experiences.

  • Consumer Attitudes
  • Emerging Technology
  • The Workplace
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Education, Healthcare, Marketing

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Consumer Attitudes, Emerging Technology, The Workplace
  
  
• Optimism and Uplifting Spaces
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Commercial
  • Education
  • Healthcare
  • Hospitality
  • Residential
  • Culture
  • The Home
  • The Workplace

  A growing desire for brighter, more positive spaces reflecting optimism and a need for change.

  Dulux: International colour trends 2025

  Optimism and Uplifting Spaces

  A growing desire for brighter, more positive spaces reflecting optimism and a need for change.

  • Culture
  • The Home
  • The Workplace
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Commercial, Education, Healthcare, Hospitality, Residential

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Culture, The Home, The Workplace
  
  
• Persistent Well-being Inequality
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Education
  • Labor Market
  • Social Equity
  • Culture
  • Government & Politics
  • Health & Wellness

  Significant well-being gaps persist across gender, age, and education levels, despite some narrowing trends.

  OECD: How's Life 2024

  Persistent Well-being Inequality

  Significant well-being gaps persist across gender, age, and education levels, despite some narrowing trends.

  • Culture
  • Government & Politics
  • Health & Wellness
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Education, Labor Market, Social Equity

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Culture, Government & Politics, Health & Wellness
  
  
• Prioritizing Experiences
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Education
  • Entertainment
  • Retail
  • Travel and Tourism
  • Consumer Attitudes
  • Culture
  • Lifestyle

  Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.

  The Media Store: Trends 5...

  Prioritizing Experiences

  Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.

  • Consumer Attitudes
  • Culture
  • Lifestyle
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Education, Entertainment, Retail, Travel and Tourism

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Consumer Attitudes, Culture, Lifestyle
  
  

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