emerging
Generative AI Gains Traction
Generative AI tools, particularly ChatGPT, saw increased usage, but user trust in the reliability of information remains a key concern.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
41% of UK internet users aged 16+ reported using a generative AI tool in the past year, with ChatGPT being the most popular. "An Ofcom survey conducted in June 2024 revealed that over half (54%) of British online 8-15s and 41% of UK online aged 16+ users said they had used a generative AI tool in the past year." Despite this growth, only 18% of adult users expressed confidence in the reliability of information provided by generative AI, highlighting a significant trust gap.
Context Signals
Males were more likely than females to use generative AI, particularly for coding and image creation.
Concerns about the societal impact of generative AI were prevalent, with 59% of adult users expressing worry.
Edge
The development of more specialized and reliable generative AI tools could address the trust deficit.
Integration of generative AI into search engines and other platforms could transform information access.
Educational initiatives focusing on responsible AI usage are crucial to mitigate potential risks.
