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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Destinations grapple with overtourism, implementing restrictions and seeking sustainable solutions.
Anti-Tourism Backlash- Navigating Global Uncertainty
- Values-Driven Consumption
- Destinations
- Local Communities
- Tourism industry
- Global Challenges
- Travel & Tourism
Lemongrass: Travel trend report 2025Anti-Tourism Backlash
Destinations grapple with overtourism, implementing restrictions and seeking sustainable solutions.
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Short Trend Summary
Travel to and from Asia, particularly China, is expected to rebound to pre-pandemic levels, driven by increased accessibility and attractive destinations.
Asia Travel Resurgence- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Airlines
- Destinations
- Hospitality
- Business & Commerce
- Culture
- Travel & Tourism
Travel to and from Asia, particularly China, is expected to rebound to pre-pandemic levels, driven by increased accessibility and attractive destinations.
Amadeus: Globetrender travel trends 2025Asia Travel Resurgence
Travel to and from Asia, particularly China, is expected to rebound to pre-pandemic levels, driven by increased accessibility and attractive destinations. 
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Short Trend Summary
Extreme heat drives travelers to seek cooler destinations, blurring traditional travel seasons.
Cool-Cationing Redefines Seasonality- Navigating Global Uncertainty
- Values-Driven Consumption
- Climate Change
- Destinations
- Travel patterns
- Global Challenges
- Travel & Tourism
Lemongrass: Travel trend report 2025Cool-Cationing Redefines Seasonality
Extreme heat drives travelers to seek cooler destinations, blurring traditional travel seasons. 
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Short Trend Summary
Travel driven by major events, including concerts and sporting events, is experiencing significant growth.
Event Tourism Boom- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Power of Community and Connection
- Destinations
- Events industry
- Hospitality sector
- Business & Commerce
- Entertainment
- Travel & Tourism
Travel driven by major events, including concerts and sporting events, is experiencing significant growth.
Lemongrass: Travel trend report 2025Event Tourism Boom
Travel driven by major events, including concerts and sporting events, is experiencing significant growth. 
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Short Trend Summary
Travelers are revisiting destinations and experiences from their youth, fueled by a wave of nostalgia for simpler times.
New Heydays Nostalgia- Experiences Over Material Goods
- The Power of Community and Connection
- Destinations
- Experiences
- Hospitality
- Consumer Attitudes
- Culture
- Travel & Tourism
Travelers are revisiting destinations and experiences from their youth, fueled by a wave of nostalgia for simpler times.
Amadeus: Globetrender travel trends 2025New Heydays Nostalgia
Travelers are revisiting destinations and experiences from their youth, fueled by a wave of nostalgia for simpler times. 