Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Video Content Dominance
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content creation
  • Platform Selection
  • Social Media Strategy
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.

  Creator IQ: The state of...

  Video Content Dominance

  Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content creation, Platform Selection, Social Media Strategy

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• Ubiquitous Artificial Intelligence
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Content creation
  • Customer service
  • Marketing
  • Media
  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology

  AI is rapidly becoming integrated into all aspects of media and consumer experiences, driving personalization and emotional connection.

  Publicis Media: Future FWD 2025

  Ubiquitous Artificial Intelligence

  AI is rapidly becoming integrated into all aspects of media and consumer experiences, driving personalization and emotional connection.

  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Content creation, Customer service, Marketing, Media

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  
  
• TikTok-ified Education
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Content creation
  • Education
  • Social Media
  • Culture
  • Digital Platforms
  • Media & Information

  Learning is becoming increasingly entertainment-driven, with platforms like TikTok transforming how information is consumed and shared.

  Ok Cool: Gatekeeping information is...

  TikTok-ified Education

  Learning is becoming increasingly entertainment-driven, with platforms like TikTok transforming how information is consumed and shared.

  • Culture
  • Digital Platforms
  • Media & Information
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Content creation, Education, Social Media

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Culture, Digital Platforms, Media & Information
  
  
• TikTok Drives Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Content creation
  • Digital Advertising
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Culture
  • Digital Platforms

  TikTok's dominance as Gen Z's preferred platform makes it a crucial space for brands to build magnetism and engage with this demographic.

  DCDX: Gen Z's top 25...

  TikTok Drives Culture

  TikTok's dominance as Gen Z's preferred platform makes it a crucial space for brands to build magnetism and engage with this demographic.

  • Brands & Advertising
  • Culture
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Content creation, Digital Advertising, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Culture, Digital Platforms
  
  
• Synthetic Media’s Rise
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities
  • Advertising
  • Content creation
  • Ethics
  • Social Media
  • Brands & Advertising
  • Emerging Technology
  • Media & Information

  AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges.

  Kantar: 2025 media trends and...

  Synthetic Media’s Rise

  AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges.

  • Brands & Advertising
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities

  Impact Areas Advertising, Content creation, Ethics, Social Media

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Emerging Technology, Media & Information
  
  
• Stimulating Content over Concentrapment
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Content creation
  • Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.

  House Captain: StratTape Vol. 2

  Stimulating Content over Concentrapment

  Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Content creation, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Short-Form Video Dominance
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Advertising
  • Content creation
  • E-commerce
  • Social Media Marketing
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.

  Meta: Rethinking media mix effectiveness

  Short-Form Video Dominance

  Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Advertising, Content creation, E-commerce, Social Media Marketing

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• Short-Form Video Dominance
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Content creation
  • Marketing
  • Social Media
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions.

  Instagram: Performance playbook

  Short-Form Video Dominance

  Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Content creation, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• Shifting Social Media Landscape
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content creation
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.

  OFCOM: Online nation 2024

  Shifting Social Media Landscape

  While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content creation, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Shifting Content Consumption
  • AI-Driven Transformation
  • Values-Driven Consumption
  • Audience Engagement
  • Content creation
  • Streaming Services
  • Consumer Attitudes
  • Emerging Technology
  • Media & Information

  Market saturation, generational preferences, and AI are reshaping how audiences engage with content.

  Kantar: 2025 media trends and...

  Shifting Content Consumption

  Market saturation, generational preferences, and AI are reshaping how audiences engage with content.

  • Consumer Attitudes
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation
  • Values-Driven Consumption

  Impact Areas Audience Engagement, Content creation, Streaming Services

  Themes AI-Driven Transformation, Values-Driven Consumption

  Categories Consumer Attitudes, Emerging Technology, Media & Information
  
  

1 2 3 … 6