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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Despite recognizing AI's potential, marketers are slow to fully integrate it, creating a competitive gap.
AI Integration Lagging- AI-Driven Transformation
- Advertising
- Business Strategy
- Marketing
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Despite recognizing AI's potential, marketers are slow to fully integrate it, creating a competitive gap.
Statista: 2025 Marketer's Guide to...AI Integration Lagging
Despite recognizing AI's potential, marketers are slow to fully integrate it, creating a competitive gap.
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Short Trend Summary
Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.
AI ROI Reset and Refocus- AI-Driven Transformation
- Business Strategy
- Customer Experience
- Employee productivity
- Business & Commerce
- Emerging Technology
Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.
Forrester: Predictions 2025 B2C CXAI ROI Reset and Refocus
Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation. 
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Short Trend Summary
Gemini is being positioned as a tool to enhance strategic planning by condensing research, generating insights, and facilitating framework development.
AI-Driven Strategic Planning- AI-Driven Transformation
- Business Strategy
- competitive analysis
- Market Research
- Marketing
- Business & Commerce
- Emerging Technology
Gemini is being positioned as a tool to enhance strategic planning by condensing research, generating insights, and facilitating framework development.
Google: Gemini prompt guide for...AI-Driven Strategic Planning
Gemini is being positioned as a tool to enhance strategic planning by condensing research, generating insights, and facilitating framework development. 
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Short Trend Summary
Traditional competitive advantages are eroding due to increased market fluidity, rapid innovation, and abundant choices for consumers.
Declining Competitive Advantage- AI-Driven Transformation
- Navigating Global Uncertainty
- All industries
- Business Strategy
- Innovation
- Business & Commerce
- Emerging Technology
Traditional competitive advantages are eroding due to increased market fluidity, rapid innovation, and abundant choices for consumers.
Interbrand: Best Global Brands ReportDeclining Competitive Advantage
Traditional competitive advantages are eroding due to increased market fluidity, rapid innovation, and abundant choices for consumers. 
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Short Trend Summary
Organizations are prioritizing efficiency to drive sustainable growth in a challenging economic environment.
Efficiency-Focused Growth- AI-Driven Transformation
- Navigating Global Uncertainty
- Business Strategy
- Human resources
- Operations Management
- Business & Commerce
- The Workplace
Organizations are prioritizing efficiency to drive sustainable growth in a challenging economic environment.
Simitri: 2025 learning trends reportEfficiency-Focused Growth
Organizations are prioritizing efficiency to drive sustainable growth in a challenging economic environment. 
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Short Trend Summary
The travel industry needs to adopt flexible business models to adapt to unforeseen events and the diversification of destinations.
Flexible Business Models- Navigating Global Uncertainty
- Business Strategy
- Destination Development
- Market Diversification
- Risk management
- Business & Commerce
- Travel & Tourism
The travel industry needs to adopt flexible business models to adapt to unforeseen events and the diversification of destinations.
Google: NextGen travelers and destinationsFlexible Business Models
The travel industry needs to adopt flexible business models to adapt to unforeseen events and the diversification of destinations. 
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Short Trend Summary
Technology is evolving rapidly and indeterminately, requiring leaders to adapt, interpret, and strategically integrate new technologies into their organizations.
Indeterminate Technology Shift- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Business Strategy
- Digital Transformation
- Innovation
- Business & Commerce
- Emerging Technology
- The Workplace
Technology is evolving rapidly and indeterminately, requiring leaders to adapt, interpret, and strategically integrate new technologies into their organizations.
University of Sydney: 2025 Skills...Indeterminate Technology Shift
Technology is evolving rapidly and indeterminately, requiring leaders to adapt, interpret, and strategically integrate new technologies into their organizations. 
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Short Trend Summary
The transition to renewable energy is proving more complex and fragmented than anticipated, requiring leaders to manage the tension between short-term realities and long-term visions.
Inelegant Energy Transition- Navigating Global Uncertainty
- Business Strategy
- Energy
- Sustainability
- Business & Commerce
- Global Challenges
The transition to renewable energy is proving more complex and fragmented than anticipated, requiring leaders to manage the tension between short-term realities and long-term visions.
University of Sydney: 2025 Skills...Inelegant Energy Transition
The transition to renewable energy is proving more complex and fragmented than anticipated, requiring leaders to manage the tension between short-term realities and long-term visions. 
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Short Trend Summary
Strategic partnerships and convergence across industries and technologies are driving innovation and creating new opportunities for growth.
Intentional Intersections- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Business Strategy
- Cross-industry collaborations
- Technology integration
- Business & Commerce
- Emerging Technology
Strategic partnerships and convergence across industries and technologies are driving innovation and creating new opportunities for growth.
Deloitte: Tech trends 2025Intentional Intersections
Strategic partnerships and convergence across industries and technologies are driving innovation and creating new opportunities for growth. 
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Short Trend Summary
CIOs and IT departments are increasingly tasked with leading the development and implementation of organizational AI strategies.
IT Leading AI Strategy- AI-Driven Transformation
- Business Strategy
- IT departments
- Technology Adoption
- Business & Commerce
- Emerging Technology
- The Workplace
CIOs and IT departments are increasingly tasked with leading the development and implementation of organizational AI strategies.
Infotech: AI trends 2025IT Leading AI Strategy
CIOs and IT departments are increasingly tasked with leading the development and implementation of organizational AI strategies. 
