Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Authenticity and Transparency
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Brand Management
  • Marketing
  • Public Relations
  • Brands & Advertising
  • Consumer Attitudes

  Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content.

  Sked Social: Trends Report 2025

  Authenticity and Transparency

  Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Brand Management, Marketing, Public Relations

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes
  
  
• Digital Brand Building
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand Management
  • Digital Advertising
  • Marketing Strategy
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.

  Meta: Rethinking media mix effectiveness

  Digital Brand Building

  Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand Management, Digital Advertising, Marketing Strategy

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Disinformation Security
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Brand Management
  • Cybersecurity
  • Public Relations
  • Cybersecurity
  • Emerging Technology
  • Media & Information

  Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity.

  Gartner: 2025 top tech trends

  Disinformation Security

  Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity.

  • Cybersecurity
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme

  Impact Areas Brand Management, Cybersecurity, Public Relations

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme

  Categories Cybersecurity, Emerging Technology, Media & Information
  
  
• Experiential Brand Loyalty
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Management
  • Customer Experience
  • Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Personal experience with a brand is the most significant factor influencing brand perception and loyalty.

  DISQO: Consumer trends 2025 report

  Experiential Brand Loyalty

  Personal experience with a brand is the most significant factor influencing brand perception and loyalty.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Management, Customer Experience, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes