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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.
Fandom-Driven Media Value- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand awareness
- Fan engagement
- Influencer marketing
- Brands & Advertising
- Culture
- Media & Information
Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.
Karla Otto: SS25 womenswear roundupFandom-Driven Media Value
Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.
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Short Trend Summary
Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.
Influencers Drive Trust- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand awareness
- Community Building
- Player Acquisition
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.
Softswiss: iGaming Trends 2025Influencers Drive Trust
Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets. 
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Short Trend Summary
Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.
Social Media Driven Moments- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand awareness
- Consumer Behavior
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.
Tracksuit: Track record 2024Social Media Driven Moments
Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact. 