Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.
Creative Importance Surge- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Advertising
- Marketing
- Media
- Brands & Advertising
- Business & Commerce
Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.
MMA: The state of creative...Creative Importance Surge
Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.
-
Short Trend Summary
Artificial intelligence is transforming marketing strategies, enabling automation, personalization, and improved ROI.
AI-Driven Marketing- AI-Driven Transformation
- Advertising
- Customer Relationship Management
- Digital Marketing
- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Artificial intelligence is transforming marketing strategies, enabling automation, personalization, and improved ROI.
Meta: BR plan & go...AI-Driven Marketing
Artificial intelligence is transforming marketing strategies, enabling automation, personalization, and improved ROI. 
-
Short Trend Summary
AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges.
Synthetic Media’s Rise- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Advertising
- Content creation
- Ethics
- Social Media
- Brands & Advertising
- Emerging Technology
- Media & Information
AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges.
Kantar: 2025 media trends and...Synthetic Media’s Rise
AI-generated synthetic media is transforming content creation, presenting both opportunities and ethical challenges. 
-
Short Trend Summary
The industry is shifting towards consumer choice and privacy-preserving data solutions like clean rooms.
Privacy-Focused Data- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Advertising
- Data Analytics
- Data Collection
- Cybersecurity
- Data & Privacy
The industry is shifting towards consumer choice and privacy-preserving data solutions like clean rooms.
Kantar: 2025 media trends and...Privacy-Focused Data
The industry is shifting towards consumer choice and privacy-preserving data solutions like clean rooms. 
-
Short Trend Summary
AI is transforming advertising, content creation, and consumer engagement, but faces cultural pushback and regulatory scrutiny.
AI-Driven Media- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Advertising
- Consumer Engagement
- Content creation
- Regulation
- Brands & Advertising
- Data & Privacy
- Emerging Technology
AI is transforming advertising, content creation, and consumer engagement, but faces cultural pushback and regulatory scrutiny.
Kantar: 2025 media trends and...AI-Driven Media
AI is transforming advertising, content creation, and consumer engagement, but faces cultural pushback and regulatory scrutiny. 
-
Short Trend Summary
Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.
Evolving Audience Measurement- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Audience Measurement
- Data Analytics
- Regulation
- Brands & Advertising
- Data & Privacy
- Media & Information
Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.
Kantar: 2025 media trends and...Evolving Audience Measurement
Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world. 
-
Short Trend Summary
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.
Falling Influencer Rates- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Branding
- Influencer marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.
Kolsquare: Trends report 2025Falling Influencer Rates
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs. 
-
Short Trend Summary
Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.
TikTok Volatility Persists- Navigating Global Uncertainty
- Advertising
- E-commerce
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.
Kolsquare: Trends report 2025TikTok Volatility Persists
Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform. 
-
Short Trend Summary
Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.
Audience Saturation & Fatigue- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Consumer Behavior
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.
Kolsquare: Trends report 2025Audience Saturation & Fatigue
Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption. 
-
Short Trend Summary
Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes.
Responsible Influence Grows- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Advertising
- Influencer marketing
- Social Responsibility
- Brands & Advertising
- Business & Commerce
- Culture
Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes.
Kolsquare: Trends report 2025Responsible Influence Grows
Brands and influencers are increasingly prioritizing diversity, inclusion, and ethical practices in response to consumer demand and regulatory changes. 
