Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.
Filtered Focus- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Customer service
- E-commerce
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.
Euromonitor: Top global consumer trends...Filtered Focus
Overwhelmed by choices, consumers crave simplicity and efficiency, demanding clear communication and streamlined experiences.
-
Short Trend Summary
Consumers recognize both the potential and limitations of AI, demanding transparency and ethical implementation from brands.
AI Ambivalent- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- AI
- Customer service
- Data Security
- Retail
- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Consumers recognize both the potential and limitations of AI, demanding transparency and ethical implementation from brands.
Euromonitor: Top global consumer trends...AI Ambivalent
Consumers recognize both the potential and limitations of AI, demanding transparency and ethical implementation from brands. 
-
Short Trend Summary
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
Goods Getaways Growing- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Experiential tourism
- Local businesses
- Retail
- Business & Commerce
- Consumer Attitudes
- Travel & Tourism
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
Expedia: Unpack 25, the trends...Goods Getaways Growing
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs. 
-
Short Trend Summary
Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors.
Dupe Culture Mainstream- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer goods
- E-commerce
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors.
eMarketer: The trends driving 'dupe'...Dupe Culture Mainstream
Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors. 
-
Short Trend Summary
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
Gen Z Drives Dupe Adoption- The Power of Community and Connection
- Values-Driven Consumption
- Consumer goods
- Marketing
- Retail
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
eMarketer: The trends driving 'dupe'...Gen Z Drives Dupe Adoption
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture. 
-
Short Trend Summary
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
Premiumization of Private Labels- Values-Driven Consumption
- Branding
- Consumer Behavior
- Product Development
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
eMarketer: The trends driving 'dupe'...Premiumization of Private Labels
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture. 
-
Short Trend Summary
Consumers are becoming more strategic with their spending, prioritizing value and seeking long-term benefits from their purchases.
Wiser Wallets- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer goods
- E-commerce
- Loyalty Programs
- Retail
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Consumers are becoming more strategic with their spending, prioritizing value and seeking long-term benefits from their purchases.
Euromonitor: Top global consumer trends...Wiser Wallets
Consumers are becoming more strategic with their spending, prioritizing value and seeking long-term benefits from their purchases. 
-
Short Trend Summary
Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Retail Media Reshapes Advertising- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Dentsu: The year of impact...Retail Media Reshapes Advertising
Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures. 
-
Short Trend Summary
Buy Now, Pay Later (BNPL) services are expanding beyond traditional retail into sectors like housing, utilities, groceries, and travel.
BNPL Sector Expansion- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Finance
- Lending
- Retail
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Buy Now, Pay Later (BNPL) services are expanding beyond traditional retail into sectors like housing, utilities, groceries, and travel.
Deloitte: Shaping the future of...BNPL Sector Expansion
Buy Now, Pay Later (BNPL) services are expanding beyond traditional retail into sectors like housing, utilities, groceries, and travel. 
-
Short Trend Summary
Digital payments are rising, checks are disappearing, and cash usage is declining towards a stable baseline.
Cash Usage Declining- The Blurring of Physical and Digital Realities
- Banking
- Consumer Spending
- Retail
- Business & Commerce
- Finance & Money
Digital payments are rising, checks are disappearing, and cash usage is declining towards a stable baseline.
Deloitte: Shaping the future of...Cash Usage Declining
Digital payments are rising, checks are disappearing, and cash usage is declining towards a stable baseline. 
