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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.
Rural Revitalization & Migration- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Real estate
- Retail
- Rural Development
- Urban planning
- Business & Commerce
- Consumer Attitudes
- Lifestyle
Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.
WGSN: Future consumer 2026Rural Revitalization & Migration
Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.
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Short Trend Summary
Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection.
Senior Living Redefined- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Healthcare
- Real estate
- Senior Living
- Urban planning
- Health & Wellness
- Lifestyle
- The Home
Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection.
Gensler: Design forecast 2025Senior Living Redefined
Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection. 
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Short Trend Summary
Art is being used to transform public spaces, foster community engagement, and enhance local culture.
Soulful Spaces: Art in Placemaking- Experiences Over Material Goods
- The Power of Community and Connection
- Community Development
- Real estate
- Tourism
- Urban planning
- Culture
- Global Challenges
Art is being used to transform public spaces, foster community engagement, and enhance local culture.
The Drawing Arm: Trend report...Soulful Spaces: Art in Placemaking
Art is being used to transform public spaces, foster community engagement, and enhance local culture. 
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Short Trend Summary
Demand for sustainable design is accelerating innovation and increasing the value of resilient, environmentally conscious buildings.
Sustainable Design Supercharges- Navigating Global Uncertainty
- Values-Driven Consumption
- Architecture
- Construction
- Materials Science
- Real estate
- Business & Commerce
- Global Challenges
- Sustainability
Demand for sustainable design is accelerating innovation and increasing the value of resilient, environmentally conscious buildings.
Gensler: Design forecast 2025Sustainable Design Supercharges
Demand for sustainable design is accelerating innovation and increasing the value of resilient, environmentally conscious buildings. 
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Short Trend Summary
The rise of women's sports is fueling demand for dedicated training facilities designed specifically for female athletes.
Women’s Sports Facilities Investment- The Power of Community and Connection
- Values-Driven Consumption
- Gender Equity
- Real estate
- Sports
- Business & Commerce
- Culture
The rise of women's sports is fueling demand for dedicated training facilities designed specifically for female athletes.
Gensler: Design forecast 2025Women’s Sports Facilities Investment
The rise of women's sports is fueling demand for dedicated training facilities designed specifically for female athletes. 
