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Short Trend Summary
Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV.
Rise of Social Correspondents- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand communications
- Fashion media
- Influencer marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV.
Karla Otto: SS25 womenswear roundupRise of Social Correspondents
Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV.
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Short Trend Summary
While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.
Shifting Social Media Landscape- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content creation
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline.
OFCOM: Online nation 2024Shifting Social Media Landscape
While YouTube remains the most popular social media platform, TikTok and Snapchat are gaining traction among younger demographics, while X (formerly Twitter) experiences a decline. 
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Short Trend Summary
Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.
Social Influence on Luxury- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Building
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.
Ipsos: Snapchat exploring trends in...Social Influence on Luxury
Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions. 
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Short Trend Summary
Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.
Social Media Driven Moments- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand awareness
- Consumer Behavior
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.
Tracksuit: Track record 2024Social Media Driven Moments
Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact. 
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Short Trend Summary
TikTok's dominance as Gen Z's preferred platform makes it a crucial space for brands to build magnetism and engage with this demographic.
TikTok Drives Culture- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Content creation
- Digital Advertising
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Culture
- Digital Platforms
TikTok's dominance as Gen Z's preferred platform makes it a crucial space for brands to build magnetism and engage with this demographic.
DCDX: Gen Z's top 25...TikTok Drives Culture
TikTok's dominance as Gen Z's preferred platform makes it a crucial space for brands to build magnetism and engage with this demographic. 
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Short Trend Summary
Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.
Younger Buyers’ Influencer Reliance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Influencer marketing
- Marketing
- Sales
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.
Forrester: Predictions 2025 B2B salesYounger Buyers’ Influencer Reliance
Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions. 
