Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Experiential Brand Loyalty
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Management
  • Customer Experience
  • Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Personal experience with a brand is the most significant factor influencing brand perception and loyalty.

  DISQO: Consumer trends 2025 report

  Experiential Brand Loyalty

  Personal experience with a brand is the most significant factor influencing brand perception and loyalty.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Management, Customer Experience, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Gen Z Reshapes Loyalty
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Customer Experience
  • Loyalty Programs
  • Travel marketing
  • Brands & Advertising
  • Business & Commerce
  • Travel & Tourism

  Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.

  Publicis Sapient: Guide to Next...

  Gen Z Reshapes Loyalty

  Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.

  • Brands & Advertising
  • Business & Commerce
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Customer Experience, Loyalty Programs, Travel marketing

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  
  
• Generative AI Reshaping Banks
  • AI-Driven Transformation
  • Banking
  • Customer Experience
  • Finance
  • Operations
  • Risk management
  • Business & Commerce
  • Emerging Technology
  • Finance & Money

  Generative AI is expected to gradually transform banking business models, impacting operations, customer experience, and risk management.

  S&P Global: Banks outlook 2025

  Generative AI Reshaping Banks

  Generative AI is expected to gradually transform banking business models, impacting operations, customer experience, and risk management.

  • Business & Commerce
  • Emerging Technology
  • Finance & Money
  • AI-Driven Transformation

  Impact Areas Banking, Customer Experience, Finance, Operations, Risk management

  Themes AI-Driven Transformation

  Categories Business & Commerce, Emerging Technology, Finance & Money
  
  
• Human-Centric Technology
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • AI Integration
  • Customer Experience
  • Product Development
  • Service Design
  • Business & Commerce
  • Consumer Attitudes
  • Emerging Technology

  Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.

  Red Antler: 2025 State of...

  Human-Centric Technology

  Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.

  • Business & Commerce
  • Consumer Attitudes
  • Emerging Technology
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas AI Integration, Customer Experience, Product Development, Service Design

  Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  
  
• Hyperconnected Consumers
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Customer Experience
  • E-commerce
  • Marketing
  • Retail
  • Business & Commerce
  • Consumer Attitudes

  Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.

  Meta: BR plan & go...

  Hyperconnected Consumers

  Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.

  • Business & Commerce
  • Consumer Attitudes
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Customer Experience, E-commerce, Marketing, Retail

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Business & Commerce, Consumer Attitudes
  
  
• Million Micro-Moments
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • Brand Loyalty
  • Customer Experience
  • Customer service
  • Messaging Platforms
  • Personalized Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology

  AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.

  Dentsu: The year of impact...

  Million Micro-Moments

  AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.

  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology
  • AI-Driven Transformation
  • Experiences Over Material Goods

  Impact Areas Brand Loyalty, Customer Experience, Customer service, Messaging Platforms, Personalized Marketing

  Themes AI-Driven Transformation, Experiences Over Material Goods

  Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  
  
• Personalized Banking & Privacy
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Banking
  • Customer Experience
  • Data Privacy
  • Security
  • Business & Commerce
  • Cybersecurity
  • Data & Privacy

  Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.

  Publicis Sapient: Guide to next...

  Personalized Banking & Privacy

  Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.

  • Business & Commerce
  • Cybersecurity
  • Data & Privacy
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme

  Impact Areas Banking, Customer Experience, Data Privacy, Security

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme

  Categories Business & Commerce, Cybersecurity, Data & Privacy
  
  
• Shifting Customer Expectations
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Customer Experience
  • Marketing
  • Product Development
  • Business & Commerce
  • Consumer Attitudes
  • Digital Platforms

  Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.

  Interbrand: Best Global Brands Report

  Shifting Customer Expectations

  Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.

  • Business & Commerce
  • Consumer Attitudes
  • Digital Platforms
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Customer Experience, Marketing, Product Development

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  
  
• Widespread Generative AI Adoption
  • AI-Driven Transformation
  • Customer Experience
  • Marketing and Sales
  • Product Development
  • Retail Operations
  • Business & Commerce
  • Emerging Technology

  A majority of retail and hospitality companies have initiated generative AI projects, but value creation remains a challenge.

  Infosys: Generative AI radar for...

  Widespread Generative AI Adoption

  A majority of retail and hospitality companies have initiated generative AI projects, but value creation remains a challenge.

  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Customer Experience, Marketing and Sales, Product Development, Retail Operations

  Themes AI-Driven Transformation

  Categories Business & Commerce, Emerging Technology
  
  

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