Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• The Power of Trust
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • Brand Building
  • Consumer Behavior
  • Marketing communication
  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information

  In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.

  Ipsos: Global trends 10th anniversary...

  The Power of Trust

  In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.

  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas Brand Building, Consumer Behavior, Marketing communication

  Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Media & Information
  
  
• Social Influence on Luxury
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand Building
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.

  Ipsos: Snapchat exploring trends in...

  Social Influence on Luxury

  Social connections and peer recommendations, particularly on platforms like Snapchat, are highly influential in luxury purchase decisions.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand Building, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Rise of Entertainment Brands
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Advertising
  • Brand Building
  • Consumer goods
  • Marketing
  • Media
  • Brands & Advertising
  • Business & Commerce
  • Entertainment

  Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.

  Smallworld: How brands win in...

  Rise of Entertainment Brands

  Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.

  • Brands & Advertising
  • Business & Commerce
  • Entertainment
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas Advertising, Brand Building, Consumer goods, Marketing, Media

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Entertainment
  
  
• Livestream Commerce Growth
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Brand Building
  • E-commerce
  • Social Commerce
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.

  Kantar: Marketing trends 2025

  Livestream Commerce Growth

  Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Brand Building, E-commerce, Social Commerce

  Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Inclusion Imperative for Growth
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Building
  • Consumer Behavior
  • Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Culture

  Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.

  Kantar: Marketing trends 2025

  Inclusion Imperative for Growth

  Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Building, Consumer Behavior, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes, Culture
  
  
• Humanizing AI Content
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Audience Engagement
  • Brand Building
  • Content creation
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  While AI is automating content creation, the human touch remains crucial for adding authenticity, personality, and emotional connection.

  TheNetworkOne: Social media marketing trends...

  Humanizing AI Content

  While AI is automating content creation, the human touch remains crucial for adding authenticity, personality, and emotional connection.

  • Digital Platforms
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Audience Engagement, Brand Building, Content creation

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Digital Platforms, Emerging Technology, Media & Information
  
  
• Human-Centered PR
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Audience Engagement
  • Brand Building
  • Public perception
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  PR is shifting towards genuine audience connection through authenticity, diversity, and personalized engagement.

  PR Lab: Public relations trends...

  Human-Centered PR

  PR is shifting towards genuine audience connection through authenticity, diversity, and personalized engagement.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Audience Engagement, Brand Building, Public perception

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  
• Gen Z Beauty Loyalty
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Beauty Industry
  • Brand Building
  • Consumer Behavior
  • Marketing
  • Brands & Advertising
  • Consumer Attitudes

  Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.

  Coefficient Capital: Consumer trends 2025

  Gen Z Beauty Loyalty

  Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Beauty Industry, Brand Building, Consumer Behavior, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes
  
  
• Female Inclusivity Drives Bottom Line
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Building
  • Marketing
  • Social impact
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies.

  TikTok: What's Next 2025 Trend...

  Female Inclusivity Drives Bottom Line

  Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Building, Marketing, Social impact

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  
• Evolving Social Media Engagement
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Brand Building
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Declining attention spans on social media require brands to prioritize creative innovation and personalized content.

  Kantar: Marketing trends 2025

  Evolving Social Media Engagement

  Declining attention spans on social media require brands to prioritize creative innovation and personalized content.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Brand Building, Social Media Marketing

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  

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