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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Sober Curiosity Movement- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol industry
- beverage industry
- Hospitality sector
- Wellness industry
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
Kantar: The future of alcoholSober Curiosity Movement
Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.
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Short Trend Summary
Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and electrolyte replenishment.
Functional Hydration- Experiences Over Material Goods
- Values-Driven Consumption
- beverage industry
- Health and Wellness
- Social Media
- Consumer Attitudes
- Food & Drink
- Health & Wellness
Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and electrolyte replenishment.
Tastewise: Flavor chase top trend...Functional Hydration
Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and…
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Short Trend Summary
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
Elevated Non-Alcoholic Beverages- Experiences Over Material Goods
- Values-Driven Consumption
- bars
- beverage industry
- Consumer Behavior
- Restaurants
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
Resy: Retrospective 2024Elevated Non-Alcoholic Beverages
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.