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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are moving away from strict recipes and embracing improvisation and experimentation in the kitchen, driven by social media platforms like TikTok.
Intuitive, Freestyle Cooking- Experiences Over Material Goods
- The Power of Community and Connection
- Food & Beverage
- Publishing
- Social Media
- Culture
- Digital Platforms
- Food & Drink
Consumers are moving away from strict recipes and embracing improvisation and experimentation in the kitchen, driven by social media platforms like TikTok.
Nourish: 2025 food agriculture trend...Intuitive, Freestyle Cooking
Consumers are moving away from strict recipes and embracing improvisation and experimentation in the kitchen, driven by social media platforms like TikTok.
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Short Trend Summary
Singles are prioritizing clarity and purpose in their dating lives, moving away from casual situationships and towards more meaningful connections.
Intentional Dating- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Dating apps
- Relationships
- Social Interactions
- Consumer Attitudes
- Intimacy
Singles are prioritizing clarity and purpose in their dating lives, moving away from casual situationships and towards more meaningful connections.
Tinder: Year in Swipe 2024...Intentional Dating
Singles are prioritizing clarity and purpose in their dating lives, moving away from casual situationships and towards more meaningful connections. 
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Short Trend Summary
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections.
Imperfect, Authentic Lives- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Lifestyle
- Marketing
- Mental Health
- Social Media
- Consumer Attitudes
- Culture
- Lifestyle
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections.
Stocksy: Visual Insights Report 2025Imperfect, Authentic Lives
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections. 
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Short Trend Summary
Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.
Gen Z Values Authenticity- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand strategy
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.
DCDX: Gen Z's top 25...Gen Z Values Authenticity
Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing. 
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Short Trend Summary
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
Gen Z Drives Dupe Adoption- The Power of Community and Connection
- Values-Driven Consumption
- Consumer goods
- Marketing
- Retail
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
eMarketer: The trends driving 'dupe'...Gen Z Drives Dupe Adoption
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture. 
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Short Trend Summary
Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.
Gen Z Activism Evolves- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand marketing
- Politics
- Social Activism
- Brands & Advertising
- Consumer Attitudes
- Culture
Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.
PION: Youth trends report 2024Gen Z Activism Evolves
Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels. 
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Short Trend Summary
Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.
Fun Food Indulgence- Experiences Over Material Goods
- The Power of Community and Connection
- Food and beverage
- Marketing
- Restaurants
- Social Media
- Consumer Attitudes
- Digital Platforms
- Food & Drink
Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.
Coefficient Capital: Consumer trends 2025Fun Food Indulgence
Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing. 
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Short Trend Summary
Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.
Fragmented Media Consumption- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Audience Segmentation
- Content Strategy
- Media Planning
- Targeted Advertising
- Brands & Advertising
- Consumer Attitudes
- Media & Information
Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.
Tracksuit: Track record 2024Fragmented Media Consumption
Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly. 
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Short Trend Summary
Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms.
Fluid Information Discovery- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Content Discovery Platforms
- Media Consumption
- Search Engines
- Social Media
- Digital Platforms
- Emerging Technology
- Media & Information
Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms.
Ezra Eeman: Wayfinder trends 2025Fluid Information Discovery
Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms. 
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Short Trend Summary
Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies.
Female Inclusivity Drives Bottom Line- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Marketing
- Social impact
- Brands & Advertising
- Consumer Attitudes
- Culture
Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies.
TikTok: What's Next 2025 Trend...Female Inclusivity Drives Bottom Line
Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies. 
