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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Short-form videos are gaining popularity, impacting social media strategies and content marketing efforts.
Short-Form Video Content- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content Marketing
- Social Media Marketing
- Video Marketing
- Brands & Advertising
- Digital Platforms
- Media & Information
Short-form videos are gaining popularity, impacting social media strategies and content marketing efforts.
Web FX: 2025 digital marketing...Short-Form Video Content
Short-form videos are gaining popularity, impacting social media strategies and content marketing efforts.
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Short Trend Summary
Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.
Search Diversification- AI-Driven Transformation
- The Power of Community and Connection
- E-commerce
- Search Marketing
- Social Media
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.
Basis Technologies: Reality check the...Search Diversification
Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms. 
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Short Trend Summary
Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV.
Rise of Social Correspondents- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand communications
- Fashion media
- Influencer marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV.
Karla Otto: SS25 womenswear roundupRise of Social Correspondents
Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV. 
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Short Trend Summary
Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.
Rise of Brainrot Culture- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Brand strategy
- Content creation
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Culture
Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.
Webby: 2025 trend report its...Rise of Brainrot Culture
Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies. 
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Short Trend Summary
Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.
Promotional Provocation- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Influencer marketing
- online reputation management
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.
Mørning: The age of relevancePromotional Provocation
Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space. 
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Short Trend Summary
Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences.
Pressure for Online Presence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Broadcast Media
- Public Relations
- Social Media Marketing
- Brands & Advertising
- Digital Platforms
- Media & Information
Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences.
BR: Annual report finalPressure for Online Presence
Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences. 
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Short Trend Summary
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.
Power in Niche Communities- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Community Building
- Influencer marketing
- Targeted Advertising
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.
Dentsu: The year of impact...Power in Niche Communities
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences. 
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Short Trend Summary
While established platforms maintain a strong hold, platform usage varies across demographics and countries, creating a fragmented social media landscape.
Platform Magnetism & Pluralism- The Power of Community and Connection
- Digital Strategy
- Platform Development
- Social Media Marketing
- Consumer Attitudes
- Digital Platforms
While established platforms maintain a strong hold, platform usage varies across demographics and countries, creating a fragmented social media landscape.
McKinsey: Intersect 2025: The future...Platform Magnetism & Pluralism
While established platforms maintain a strong hold, platform usage varies across demographics and countries, creating a fragmented social media landscape. 
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Short Trend Summary
Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive impulse purchases.
Novelty and Limited Editions- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Alcoholic beverages
- Marketing and branding
- Non-alcoholic beverages
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive impulse purchases.
Synergy: Alcohol 2025-2026 trend reportNovelty and Limited Editions
Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive… 
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Short Trend Summary
Gen-Z's desire for unique experiences is fueling demand for limited edition and seasonal coffee flavors, driving impulse purchases.
Novelty and Limited Edition Coffee- Experiences Over Material Goods
- The Power of Community and Connection
- Coffee bean retailers
- Coffee shops
- Ready-to-drink coffee
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Gen-Z's desire for unique experiences is fueling demand for limited edition and seasonal coffee flavors, driving impulse purchases.
Synergy: Coffee 2025-2026 trend reportNovelty and Limited Edition Coffee
Gen-Z's desire for unique experiences is fueling demand for limited edition and seasonal coffee flavors, driving impulse purchases. 
