Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Creative Social Campaigns Win
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Brand Building
  • Marketing
  • Brands & Advertising
  • Business & Commerce

  Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection.

  HubSpot: 2024 social trends report

  Creative Social Campaigns Win

  Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection.

  • Brands & Advertising
  • Business & Commerce
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Brand Building, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce
  
  
• Creator Community Power
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Community Building
  • Influencer marketing
  • Marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Brands are leveraging creator communities to build trust and engage with audiences in authentic ways.

  Kantar: Marketing trends 2025

  Creator Community Power

  Brands are leveraging creator communities to build trust and engage with audiences in authentic ways.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Community Building, Influencer marketing, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Cross-Generational Content
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Consumer Behavior
  • Content creation
  • Marketing
  • Social Media
  • Brands & Advertising
  • Culture
  • Digital Platforms

  Content is increasingly resonating across generations, driven by shared digital experiences and a blurring of traditional age boundaries.

  Artlist: Trend report 2025

  Cross-Generational Content

  Content is increasingly resonating across generations, driven by shared digital experiences and a blurring of traditional age boundaries.

  • Brands & Advertising
  • Culture
  • Digital Platforms
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Consumer Behavior, Content creation, Marketing, Social Media

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Culture, Digital Platforms
  
  
• Cultural Protagonist Casting
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand image
  • Cultural relevance
  • Influencer marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz.

  Karla Otto: SS25 womenswear roundup

  Cultural Protagonist Casting

  Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand image, Cultural relevance, Influencer marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  
• De-Influencing Rise
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • E-commerce
  • Influencer marketing
  • Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.

  McKinsey: Intersect 2025: The future...

  De-Influencing Rise

  Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, E-commerce, Influencer marketing, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Declining Attention Spans
  • AI-Driven Transformation
  • The Power of Community and Connection
  • Content creation
  • Education
  • Mental Health
  • Workplace Productivity
  • Consumer Attitudes
  • Media & Information
  • The Workplace

  Individuals are experiencing shorter attention spans, leading to disengagement and a preference for easily digestible content.

  Juan Isaza: Tendencias 2025

  Declining Attention Spans

  Individuals are experiencing shorter attention spans, leading to disengagement and a preference for easily digestible content.

  • Consumer Attitudes
  • Media & Information
  • The Workplace
  • AI-Driven Transformation
  • The Power of Community and Connection

  Impact Areas Content creation, Education, Mental Health, Workplace Productivity

  Themes AI-Driven Transformation, The Power of Community and Connection

  Categories Consumer Attitudes, Media & Information, The Workplace
  
  
• Demand for Novelty Flavors
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Globally inspired flavors
  • Limited-edition beverages
  • Seasonal launches
  • Brands & Advertising
  • Consumer Attitudes
  • Food & Drink

  Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.

  Synergy: Soft drinks and non-alcoholic...

  Demand for Novelty Flavors

  Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.

  • Brands & Advertising
  • Consumer Attitudes
  • Food & Drink
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Globally inspired flavors, Limited-edition beverages, Seasonal launches

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  
  
• Democratization of Content Creation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content diversity
  • Media Production
  • Talent discovery
  • Culture
  • Digital Platforms
  • Media & Information

  Platforms like YouTube have lowered barriers to entry for content creation, leading to a surge in diverse voices and perspectives.

  YouTube: Why we watch 2.0...

  Democratization of Content Creation

  Platforms like YouTube have lowered barriers to entry for content creation, leading to a surge in diverse voices and perspectives.

  • Culture
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content diversity, Media Production, Talent discovery

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Culture, Digital Platforms, Media & Information
  
  
• Entertainment and Escapism
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Brand Messaging
  • Content creation
  • Influencer marketing
  • Brands & Advertising
  • Digital Platforms
  • Entertainment

  Social media is transforming into a primary entertainment hub, blurring lines with traditional entertainment and prioritizing engaging, often comedic, content.

  TheNetworkOne: Social media marketing trends...

  Entertainment and Escapism

  Social media is transforming into a primary entertainment hub, blurring lines with traditional entertainment and prioritizing engaging, often comedic, content.

  • Brands & Advertising
  • Digital Platforms
  • Entertainment
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Brand Messaging, Content creation, Influencer marketing

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Entertainment
  
  
• Evolving Consumer Purchase Path
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Marketing
  • Social Media
  • Television
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.

  DISQO: Consumer trends 2025 report

  Evolving Consumer Purchase Path

  The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Marketing, Social Media, Television

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  

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