Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Evolving Search Landscape
  • AI-Driven Transformation
  • The Power of Community and Connection
  • Artificial Intelligence
  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Social media and retail platforms are challenging Google's dominance in search, with AI playing a crucial role in understanding user intent and requiring brands to adapt their SEO strategies.

  WARC: The future of media...

  Evolving Search Landscape

  Social media and retail platforms are challenging Google's dominance in search, with AI playing a crucial role in understanding user intent and requiring brands to…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
  • AI-Driven Transformation
  • The Power of Community and Connection

  Impact Areas Artificial Intelligence, Digital Marketing, Search Engine Optimization (SEO)

  Themes AI-Driven Transformation, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Emerging Technology
  
  
• Experiential Consumption
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • E-commerce
  • Fintech
  • Retail
  • Social Commerce
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences.

  McKinsey: Intersect 2025: The future...

  Experiential Consumption

  Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas E-commerce, Fintech, Retail, Social Commerce

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Fan-Driven Culture
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Entertainment
  • Marketing
  • Social Media
  • Culture
  • Digital Platforms
  • Entertainment

  Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.

  YouTube: Global trends report

  Fan-Driven Culture

  Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.

  • Culture
  • Digital Platforms
  • Entertainment
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas Entertainment, Marketing, Social Media

  Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Culture, Digital Platforms, Entertainment
  
  
• Female Inclusivity Drives Bottom Line
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Building
  • Marketing
  • Social impact
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies.

  TikTok: What's Next 2025 Trend...

  Female Inclusivity Drives Bottom Line

  Brands are recognizing the importance of authentic female representation and empowerment in their marketing strategies.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Building, Marketing, Social impact

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  
• Fluid Information Discovery
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Content Discovery Platforms
  • Media Consumption
  • Search Engines
  • Social Media
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms.

  Ezra Eeman: Wayfinder trends 2025

  Fluid Information Discovery

  Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms.

  • Digital Platforms
  • Emerging Technology
  • Media & Information
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Content Discovery Platforms, Media Consumption, Search Engines, Social Media

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection

  Categories Digital Platforms, Emerging Technology, Media & Information
  
  
• Fragmented Media Consumption
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Audience Segmentation
  • Content Strategy
  • Media Planning
  • Targeted Advertising
  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information

  Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.

  Tracksuit: Track record 2024

  Fragmented Media Consumption

  Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.

  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Audience Segmentation, Content Strategy, Media Planning, Targeted Advertising

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Media & Information
  
  
• Fun Food Indulgence
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Food and beverage
  • Marketing
  • Restaurants
  • Social Media
  • Consumer Attitudes
  • Digital Platforms
  • Food & Drink

  Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.

  Coefficient Capital: Consumer trends 2025

  Fun Food Indulgence

  Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.

  • Consumer Attitudes
  • Digital Platforms
  • Food & Drink
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Food and beverage, Marketing, Restaurants, Social Media

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Consumer Attitudes, Digital Platforms, Food & Drink
  
  
• Gen Z Activism Evolves
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand marketing
  • Politics
  • Social Activism
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.

  PION: Youth trends report 2024

  Gen Z Activism Evolves

  Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand marketing, Politics, Social Activism

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  
• Gen Z Drives Dupe Adoption
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Consumer goods
  • Marketing
  • Retail
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.

  eMarketer: The trends driving 'dupe'...

  Gen Z Drives Dupe Adoption

  Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Consumer goods, Marketing, Retail, Social Media

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Gen Z Values Authenticity
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Brand strategy
  • Marketing
  • Social Media
  • Brands & Advertising
  • Consumer Attitudes

  Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.

  DCDX: Gen Z's top 25...

  Gen Z Values Authenticity

  Gen Z prioritizes genuine brand interactions and organic content over traditional influencer marketing.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Brand strategy, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes
  
  

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