Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Niche Power
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand Partnerships
  • Community Building
  • Content creation
  • Influencer marketing
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.

  Dentsu: The year of impact...

  Niche Power

  Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand Partnerships, Community Building, Content creation, Influencer marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Niche Fandom Growth
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Community Building
  • Content creation
  • Social Media
  • Culture
  • Digital Platforms
  • Media & Information

  Smaller, niche fandoms are thriving on platforms like YouTube, fostering dedicated communities around specific interests.

  YouTube: Trends fandom report 2024

  Niche Fandom Growth

  Smaller, niche fandoms are thriving on platforms like YouTube, fostering dedicated communities around specific interests.

  • Culture
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Community Building, Content creation, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Culture, Digital Platforms, Media & Information
  
  
• Niche Community Targeting
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Community Building
  • Content Strategy
  • Marketing
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Brands are focusing on engaging niche communities and subcultures to build loyalty and drive deeper engagement.

  Digital Voices: The State of...

  Niche Community Targeting

  Brands are focusing on engaging niche communities and subcultures to build loyalty and drive deeper engagement.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Community Building, Content Strategy, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Niche Community Growth
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Branding
  • Events
  • Marketing
  • Travel
  • Consumer Attitudes
  • Culture
  • Digital Platforms

  Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.

  Design Hotels: Further forecast 2025

  Niche Community Growth

  Micro-communities based on shared interests are gaining traction, driving demand for highly curated experiences that cater to specific subcultures.

  • Consumer Attitudes
  • Culture
  • Digital Platforms
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas Branding, Events, Marketing, Travel

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Consumer Attitudes, Culture, Digital Platforms
  
  
• New Contemporary Art
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Art
  • Branding
  • Social Media
  • Brands & Advertising
  • Culture

  Ultra-contemporary art, characterized by mixed media, diverse styles, and relatable themes, is breaking down elitism and becoming increasingly popular in brand campaigns.

  Depositphotos: Creative trends 2025

  New Contemporary Art

  Ultra-contemporary art, characterized by mixed media, diverse styles, and relatable themes, is breaking down elitism and becoming increasingly popular in brand campaigns.

  • Brands & Advertising
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Art, Branding, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Culture
  
  
• Nano-ships & Micro-Connections
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Dating dynamics
  • Emotional well-being
  • Social Interactions
  • Consumer Attitudes
  • Intimacy
  • Lifestyle

  Singles are finding value in small, fleeting romantic interactions, appreciating the joy and potential even in brief encounters.

  Tinder: Year in Swipe 2024...

  Nano-ships & Micro-Connections

  Singles are finding value in small, fleeting romantic interactions, appreciating the joy and potential even in brief encounters.

  • Consumer Attitudes
  • Intimacy
  • Lifestyle
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Dating dynamics, Emotional well-being, Social Interactions

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Consumer Attitudes, Intimacy, Lifestyle
  
  
• Micro-Virality through Insights
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content Marketing
  • Social Media Marketing
  • Trend Analysis
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Brands are shifting away from chasing broad virality and focusing on achieving micro-virality within their target audience through data-driven insights.

  Hootsuite: Social trends 2025

  Micro-Virality through Insights

  Brands are shifting away from chasing broad virality and focusing on achieving micro-virality within their target audience through data-driven insights.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content Marketing, Social Media Marketing, Trend Analysis

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Loud Looking
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Communication styles
  • Online dating profiles
  • Relationship expectations
  • Consumer Attitudes
  • Intimacy

  Singles are explicitly stating their needs and desires on dating profiles, moving away from vague descriptions and embracing direct communication.

  Tinder: Year in Swipe 2024...

  Loud Looking

  Singles are explicitly stating their needs and desires on dating profiles, moving away from vague descriptions and embracing direct communication.

  • Consumer Attitudes
  • Intimacy
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Communication styles, Online dating profiles, Relationship expectations

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Consumer Attitudes, Intimacy
  
  
• Levity & Laughter: Humor Connects
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Branding
  • Social Media Marketing
  • Brands & Advertising
  • Culture
  • Digital Platforms

  Humor remains a powerful tool in advertising, fostering connection with audiences and driving engagement across social media platforms.

  Adobe: Creative trends report 2025

  Levity & Laughter: Humor Connects

  Humor remains a powerful tool in advertising, fostering connection with audiences and driving engagement across social media platforms.

  • Brands & Advertising
  • Culture
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Branding, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Culture, Digital Platforms
  
  
• Kiss-met & Spontaneity
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Dating expectations
  • Relationship development
  • Social Interactions
  • Culture
  • Intimacy

  Singles are embracing unplanned encounters and spontaneous connections, prioritizing authentic experiences over strict dating rules.

  Tinder: Year in Swipe 2024...

  Kiss-met & Spontaneity

  Singles are embracing unplanned encounters and spontaneous connections, prioritizing authentic experiences over strict dating rules.

  • Culture
  • Intimacy
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Dating expectations, Relationship development, Social Interactions

  Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection

  Categories Culture, Intimacy
  
  

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