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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Content that provides immediate value within the platform, without requiring external links, is gaining traction.
Zero-Click Content- Experiences Over Material Goods
- The Power of Community and Connection
- Content Strategy
- Platform Development
- User Experience
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Content that provides immediate value within the platform, without requiring external links, is gaining traction.
TheNetworkOne: Social media marketing trends...Zero-Click Content
Content that provides immediate value within the platform, without requiring external links, is gaining traction.
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Short Trend Summary
Viewers actively curate their own media experiences, leading to increased engagement and ownership.
Viewer-Driven Content Curation- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Content Discovery
- Streaming platforms
- Consumer Attitudes
- Digital Platforms
- Media & Information
YouTube: Why we watch 2.0...Viewer-Driven Content Curation
Viewers actively curate their own media experiences, leading to increased engagement and ownership. 
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Short Trend Summary
The popularity of video content, particularly on YouTube, is transforming the broadcast landscape, with broadcasters migrating online and PR prioritizing visuals.
Video Content Dominance- AI-Driven Transformation
- The Power of Community and Connection
- Broadcast Media
- Online Video Platforms
- Podcasting
- Brands & Advertising
- Digital Platforms
- Media & Information
The popularity of video content, particularly on YouTube, is transforming the broadcast landscape, with broadcasters migrating online and PR prioritizing visuals.
BR: Annual report finalVideo Content Dominance
The popularity of video content, particularly on YouTube, is transforming the broadcast landscape, with broadcasters migrating online and PR prioritizing visuals. 
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Short Trend Summary
Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.
Video Content Dominance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content creation
- Platform Selection
- Social Media Strategy
- Brands & Advertising
- Digital Platforms
- Media & Information
Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.
Creator IQ: The state of...Video Content Dominance
Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement. 
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Short Trend Summary
User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.
User-Generated Content- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Community Engagement
- Fundraising
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.
HubSpot: Nonprofit marketing and fundraising...User-Generated Content
User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters. 
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Short Trend Summary
Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.
Top Platforms Deliver ROI- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Platform Strategy
- Return on Investment
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.
HubSpot: 2024 social trends reportTop Platforms Deliver ROI
Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness. 
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Short Trend Summary
Learning is becoming increasingly entertainment-driven, with platforms like TikTok transforming how information is consumed and shared.
TikTok-ified Education- Experiences Over Material Goods
- The Power of Community and Connection
- Content creation
- Education
- Social Media
- Culture
- Digital Platforms
- Media & Information
Learning is becoming increasingly entertainment-driven, with platforms like TikTok transforming how information is consumed and shared.
Ok Cool: Gatekeeping information is...TikTok-ified Education
Learning is becoming increasingly entertainment-driven, with platforms like TikTok transforming how information is consumed and shared. 
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Short Trend Summary
Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.
TikTok Volatility Persists- Navigating Global Uncertainty
- Advertising
- E-commerce
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.
Kolsquare: Trends report 2025TikTok Volatility Persists
Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform. 
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Short Trend Summary
Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025.
TikTok Remains Unbanned- Navigating Global Uncertainty
- The Power of Community and Connection
- Digital Marketing
- Social Media
- US-China relations
- Brands & Advertising
- Cybersecurity
- Government & Politics
Forrester: Predictions 2025 B2C CXTikTok Remains Unbanned
Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025. 
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Short Trend Summary
TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.
TikTok Nonprofit Growth- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Audience Engagement
- Social Media Marketing
- Youth outreach
- Brands & Advertising
- Business & Commerce
- Digital Platforms
TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.
HubSpot: Nonprofit marketing and fundraising...TikTok Nonprofit Growth
TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics. 
