Intentional Dating

Singles are prioritizing clarity and purpose in their dating lives, moving away from casual situationships and towards more meaningful connections.

Themes

Authenticity and Transparency Reign Supreme , The Power of Community and Connection , Values-Driven Consumption

Timeframe

near-term

Subcategories

Consumer Behavior Consumer Preferences Dating

Impact areas

Dating apps Relationships Social Interactions

Detailed Analysis

After a period of casual exploration and 'dating for the plot,' singles are shifting towards more intentional dating practices. They are being upfront about their needs and desires, seeking connections that align with their values, and prioritizing authentic interactions. This shift is reflected in the growing popularity of vision boards for manifesting ideal relationships, with nearly 20% of internationally surveyed singles reporting using them. As Melissa Hobley, Tinder's Chief Marketing Officer, explains, "Singles are embracing intentionality in their dating lives—being upfront about what they want and refusing to settle."

Context Signals

Increased use of vision boards for relationship manifestation Emphasis on shared values and trust in dating Decline in situationships

Edge

This trend could lead to the development of more personalized and value-driven dating app features. The focus on intentionality may also influence other aspects of social interaction, promoting more authentic and meaningful connections beyond romantic relationships. Businesses catering to relationship and self-improvement could see increased demand for services that support intentional dating.

Click to access the source report