Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Soundtracking Formative Firsts
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • memory formation
  • music streaming
  • Personalization
  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment

  Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.

  Spotify: Culture Next Report

  Soundtracking Formative Firsts

  Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.

  • Brands & Advertising
  • Consumer Attitudes
  • Entertainment
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas memory formation, music streaming, Personalization

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Entertainment
  
  
• Solo Travel & MeMooners
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Hospitality
  • Tourism
  • Travel Agencies
  • Business & Commerce
  • Consumer Attitudes
  • Travel & Tourism

  Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.

  Hilton: 2025 trends report fact...

  Solo Travel & MeMooners

  Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.

  • Business & Commerce
  • Consumer Attitudes
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Hospitality, Tourism, Travel Agencies

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  
  
• Software Development Efficiency
  • AI-Driven Transformation
  • Generative AI
  • Productivity
  • Resource Allocation
  • Software Development
  • Business & Commerce
  • Emerging Technology

  Generative AI is improving software development efficiency, but realizing its full potential requires a comprehensive approach beyond code generation.

  Bain: Technology report

  Software Development Efficiency

  Generative AI is improving software development efficiency, but realizing its full potential requires a comprehensive approach beyond code generation.

  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Generative AI, Productivity, Resource Allocation, Software Development

  Themes AI-Driven Transformation

  Categories Business & Commerce, Emerging Technology
  
  
• Soft-Wear Integration
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Fashion
  • Healthcare
  • Sports
  • Consumer Attitudes
  • Emerging Technology
  • Health & Wellness

  Wearable technology is becoming seamlessly integrated into fabrics, enhancing experiences and wellbeing.

  Horizon Media: Top trends 2025

  Soft-Wear Integration

  Wearable technology is becoming seamlessly integrated into fabrics, enhancing experiences and wellbeing.

  • Consumer Attitudes
  • Emerging Technology
  • Health & Wellness
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Fashion, Healthcare, Sports

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Consumer Attitudes, Emerging Technology, Health & Wellness
  
  
• Social Resistance to Reform
  • Authenticity and Transparency Reign Supreme
  • Navigating Global Uncertainty
  • The Power of Community and Connection
  • Policy implementation
  • Public trust
  • Social unrest
  • Structural reforms
  • Consumer Attitudes
  • Government & Politics
  • Media & Information

  Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge.

  IMF: World economic outlook

  Social Resistance to Reform

  Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge.

  • Consumer Attitudes
  • Government & Politics
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • Navigating Global Uncertainty
  • The Power of Community and Connection

  Impact Areas Policy implementation, Public trust, Social unrest, Structural reforms

  Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, The Power of Community and Connection

  Categories Consumer Attitudes, Government & Politics, Media & Information
  
  
• Social Commerce Booms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Consumer Behavior
  • E-commerce
  • Retail
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms.

  HubSpot: 2024 social trends report

  Social Commerce Booms

  Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Consumer Behavior, E-commerce, Retail

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Sober Curiosity Movement
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Alcohol industry
  • beverage industry
  • Hospitality sector
  • Wellness industry
  • Consumer Attitudes
  • Health & Wellness
  • Lifestyle

  Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.

  Kantar: The future of alcohol

  Sober Curiosity Movement

  Consumers are increasingly choosing low/no alcohol options as a lifestyle choice, driven by wellness and health priorities, rather than necessity.

  • Consumer Attitudes
  • Health & Wellness
  • Lifestyle
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Alcohol industry, beverage industry, Hospitality sector, Wellness industry

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Consumer Attitudes, Health & Wellness, Lifestyle
  
  
• Smarter Spending & Value
  • Navigating Global Uncertainty
  • Values-Driven Consumption
  • Consumer Packaged Goods
  • Food retail
  • Ready meals
  • Business & Commerce
  • Consumer Attitudes
  • Food & Drink

  Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.

  Synergy: Ready meals 2025-2026 trend...

  Smarter Spending & Value

  Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.

  • Business & Commerce
  • Consumer Attitudes
  • Food & Drink
  • Navigating Global Uncertainty
  • Values-Driven Consumption

  Impact Areas Consumer Packaged Goods, Food retail, Ready meals

  Themes Navigating Global Uncertainty, Values-Driven Consumption

  Categories Business & Commerce, Consumer Attitudes, Food & Drink
  
  
• Slowing Population Growth
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand strategy
  • Consumer Behavior
  • Market Growth
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Declining population growth presents challenges for brand penetration and requires innovative growth strategies.

  Kantar: Marketing trends 2025

  Slowing Population Growth

  Declining population growth presents challenges for brand penetration and requires innovative growth strategies.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand strategy, Consumer Behavior, Market Growth

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Sleep Tourism 2.0 Evolves
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Hospitality
  • Technology
  • Wellness
  • Health & Wellness
  • Travel & Tourism

  The focus on sleep and relaxation during travel is deepening, moving beyond basic sleep needs to encompass a wider range of restorative experiences.

  Hilton: 2025 trends report

  Sleep Tourism 2.0 Evolves

  The focus on sleep and relaxation during travel is deepening, moving beyond basic sleep needs to encompass a wider range of restorative experiences.

  • Health & Wellness
  • Travel & Tourism
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Hospitality, Technology, Wellness

  Themes Experiences Over Material Goods, Values-Driven Consumption

  Categories Health & Wellness, Travel & Tourism
  
  

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