Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Rule-Breaking Beverages
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Flavored lemonades
  • Hopped water
  • Non-alcoholic cocktails
  • Brands & Advertising
  • Business & Commerce
  • Food & Drink

  Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.

  Synergy: Soft drinks and non-alcoholic...

  Rule-Breaking Beverages

  Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.

  • Brands & Advertising
  • Business & Commerce
  • Food & Drink
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Flavored lemonades, Hopped water, Non-alcoholic cocktails

  Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Food & Drink
  
  
• Rule Rebellion in Food
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • Consumer Behavior
  • Food and beverage marketing
  • Product Innovation
  • Brands & Advertising
  • Consumer Attitudes
  • Food & Drink

  Consumers are embracing "perfectly imperfect" eating habits, creating opportunities for brands that challenge conventional food norms.

  Mintel: 2025 global food and...

  Rule Rebellion in Food

  Consumers are embracing "perfectly imperfect" eating habits, creating opportunities for brands that challenge conventional food norms.

  • Brands & Advertising
  • Consumer Attitudes
  • Food & Drink
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas Consumer Behavior, Food and beverage marketing, Product Innovation

  Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  
  
• Rise of the AI Power User
  • AI-Driven Transformation
  • Innovation
  • Leadership
  • Productivity
  • Work Habits
  • Business & Commerce
  • Emerging Technology
  • The Workplace

  A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced.

  Microsoft: 2024 Work Trend Index...

  Rise of the AI Power User

  A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced.

  • Business & Commerce
  • Emerging Technology
  • The Workplace
  • AI-Driven Transformation

  Impact Areas Innovation, Leadership, Productivity, Work Habits

  Themes AI-Driven Transformation

  Categories Business & Commerce, Emerging Technology, The Workplace
  
  
• Rise of Sovereign AI
  • AI-Driven Transformation
  • Navigating Global Uncertainty
  • AI development
  • Data Centers
  • Geopolitics
  • Cybersecurity
  • Emerging Technology
  • Government & Politics

  Governments are investing in domestic AI infrastructure and models (Sovereign AI) driven by national interests and data security concerns, creating new opportunities and challenges.

  Bain: Technology report

  Rise of Sovereign AI

  Governments are investing in domestic AI infrastructure and models (Sovereign AI) driven by national interests and data security concerns, creating new opportunities and challenges.

  • Cybersecurity
  • Emerging Technology
  • Government & Politics
  • AI-Driven Transformation
  • Navigating Global Uncertainty

  Impact Areas AI development, Data Centers, Geopolitics

  Themes AI-Driven Transformation, Navigating Global Uncertainty

  Categories Cybersecurity, Emerging Technology, Government & Politics
  
  
• Rise of Social Entrepreneurship
  • The Power of Community and Connection
  • Values-Driven Consumption
  • environmental sustainability
  • Poverty Alleviation
  • Social Innovation
  • social justice
  • Business & Commerce
  • Global Challenges
  • Government & Politics

  Social entrepreneurship is gaining momentum, offering innovative solutions to pressing social and environmental issues.

  WIPO: Global innovation index 2024

  Rise of Social Entrepreneurship

  Social entrepreneurship is gaining momentum, offering innovative solutions to pressing social and environmental issues.

  • Business & Commerce
  • Global Challenges
  • Government & Politics
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas environmental sustainability, Poverty Alleviation, Social Innovation, social justice

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Business & Commerce, Global Challenges, Government & Politics
  
  
• Rise of Entertainment Brands
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection
  • Advertising
  • Brand Building
  • Consumer goods
  • Marketing
  • Media
  • Brands & Advertising
  • Business & Commerce
  • Entertainment

  Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.

  Smallworld: How brands win in...

  Rise of Entertainment Brands

  Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.

  • Brands & Advertising
  • Business & Commerce
  • Entertainment
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • The Power of Community and Connection

  Impact Areas Advertising, Brand Building, Consumer goods, Marketing, Media

  Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Entertainment
  
  
• Rise of Brainrot Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Brand strategy
  • Content creation
  • Marketing
  • Social Media
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.

  Webby: 2025 trend report its...

  Rise of Brainrot Culture

  Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Brand strategy, Content creation, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  
• Right-Sizing Single-Player Games
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • AAA Games
  • Game Design
  • Game Development
  • Business & Commerce
  • Entertainment

  Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.

  Newzoo: Global Games Market Report

  Right-Sizing Single-Player Games

  Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.

  • Business & Commerce
  • Entertainment
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas AAA Games, Game Design, Game Development

  Themes Experiences Over Material Goods, Values-Driven Consumption

  Categories Business & Commerce, Entertainment
  
  
• Rewilding the Web
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Content creation
  • Digital Marketing
  • online communities
  • Social Media
  • Culture
  • Digital Platforms

  A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.

  Mørning: The age of relevance

  Rewilding the Web

  A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.

  • Culture
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Content creation, Digital Marketing, online communities, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Culture, Digital Platforms
  
  
• Retail Reshapes Media
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • E-commerce
  • Media Buying
  • Retail Advertising
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.

  Dentsu: The year of impact...

  Retail Reshapes Media

  Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas E-commerce, Media Buying, Retail Advertising

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  

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