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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The rapid evolution of technology, particularly AI, is creating a widening skills gap, requiring organizations to rethink workforce management and prioritize skills-based approaches.
Skills Mismatch Crisis- AI-Driven Transformation
- Organizational Competitiveness
- Talent Management
- Workforce Development
- Business & Commerce
- Emerging Technology
- The Workplace
The rapid evolution of technology, particularly AI, is creating a widening skills gap, requiring organizations to rethink workforce management and prioritize skills-based approaches.
AIHR: HR trends report 2025Skills Mismatch Crisis
The rapid evolution of technology, particularly AI, is creating a widening skills gap, requiring organizations to rethink workforce management and prioritize skills-based approaches.
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Short Trend Summary
Short-form videos are gaining popularity, impacting social media strategies and content marketing efforts.
Short-Form Video Content- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content Marketing
- Social Media Marketing
- Video Marketing
- Brands & Advertising
- Digital Platforms
- Media & Information
Short-form videos are gaining popularity, impacting social media strategies and content marketing efforts.
Web FX: 2025 digital marketing...Short-Form Video Content
Short-form videos are gaining popularity, impacting social media strategies and content marketing efforts. 
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Short Trend Summary
European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.
Shifting Founder Mindset- The Power of Community and Connection
- Values-Driven Consumption
- Entrepreneurship
- Environmental Impact
- Social impact
- Startups
- Business & Commerce
- Culture
- Sustainability
European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.
Atomico: State of European tech...Shifting Founder Mindset
European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact. 
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Short Trend Summary
Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.
Set-Jetting Influences Travel- Experiences Over Material Goods
- The Power of Community and Connection
- Destination marketing
- Film industry
- Tourism
- Entertainment
- Travel & Tourism
Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.
Expedia: Unpack 25, the trends...Set-Jetting Influences Travel
Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations. 
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Short Trend Summary
Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.
Set-Jetting Adventures- Experiences Over Material Goods
- The Power of Community and Connection
- Destination marketing
- Film and TV industries
- Local economies
- Business & Commerce
- Entertainment
- Travel & Tourism
Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.
Euronews: 2025 travel trend reportSet-Jetting Adventures
Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies. 
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Short Trend Summary
Seasonal occasions drive innovation and consumer interest in limited-edition flavors and festive products.
Seasonal Celebration Treats- Experiences Over Material Goods
- Values-Driven Consumption
- Bakery
- Confectionery
- Desserts
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Seasonal occasions drive innovation and consumer interest in limited-edition flavors and festive products.
Synergy: Dairy 2025-2026 trend reportSeasonal Celebration Treats
Seasonal occasions drive innovation and consumer interest in limited-edition flavors and festive products. 
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Short Trend Summary
Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.
Seasonal Celebration Treats- Experiences Over Material Goods
- Values-Driven Consumption
- Bakery
- Desserts
- Seasonal Products
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.
Synergy: Sweet goods 2025 2026...Seasonal Celebration Treats
Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors. 
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Short Trend Summary
Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying.
Scenic Rail Travel Revival- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Destination accessibility
- Sustainable tourism
- Transportation
- Global Challenges
- Sustainability
- Travel & Tourism
Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying.
Euronews: 2025 travel trend reportScenic Rail Travel Revival
Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying. 
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Short Trend Summary
Companies need to reshape their technology function and adopt an "AI everywhere" approach to successfully scale AI solutions across the enterprise.
Scaling Enterprise Technology for AI- AI-Driven Transformation
- AI Scaling
- Enterprise Technology
- Operating Models
- Talent
- Business & Commerce
- Emerging Technology
Companies need to reshape their technology function and adopt an "AI everywhere" approach to successfully scale AI solutions across the enterprise.
Bain: Technology reportScaling Enterprise Technology for AI
Companies need to reshape their technology function and adopt an "AI everywhere" approach to successfully scale AI solutions across the enterprise. 
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Short Trend Summary
Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.
Rule-Breaking Flavor Innovation- Experiences Over Material Goods
- Values-Driven Consumption
- Beer
- Cocktails
- Non-alcoholic beverages
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.
Synergy: Alcohol 2025-2026 trend reportRule-Breaking Flavor Innovation
Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages. 
