Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
The increasing frequency and severity of natural disasters are exacerbating the insurance protection gap.
Climate Risk Widens Gap- Navigating Global Uncertainty
- Disaster Risk Management
- Property Insurance
- Reinsurance
- Business & Commerce
- Finance & Money
- Global Challenges
The increasing frequency and severity of natural disasters are exacerbating the insurance protection gap.
McKinsey: Global insurance report 2025Climate Risk Widens Gap
The increasing frequency and severity of natural disasters are exacerbating the insurance protection gap.
-
Short Trend Summary
Decreasing launch costs are driving increased investment in space tech, including satellites, propulsion systems, and space infrastructure.
Cheaper Space Access Fuels Investment- AI-Driven Transformation
- Navigating Global Uncertainty
- Propulsion Systems
- Satellite Technology
- Space Infrastructure
- Space Tech
- Business & Commerce
- Emerging Technology
- Finance & Money
Decreasing launch costs are driving increased investment in space tech, including satellites, propulsion systems, and space infrastructure.
CB Insights: Tech trends 2025Cheaper Space Access Fuels Investment
Decreasing launch costs are driving increased investment in space tech, including satellites, propulsion systems, and space infrastructure. 
-
Short Trend Summary
The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.
Chaotic Content Reigns- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Identity
- Content creation
- Social Media Marketing
- Brands & Advertising
- Culture
- Media & Information
The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.
Ok Cool: Gatekeeping information is...Chaotic Content Reigns
The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality. 
-
Short Trend Summary
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.
Bright, Bold Flavors- Experiences Over Material Goods
- The Power of Community and Connection
- Bakery
- Beverages
- Desserts
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.
Synergy: Sweet goods 2025 2026...Bright, Bold Flavors
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages. 
-
Short Trend Summary
Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations.
Bright, Bold Flavor Profiles- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Beverages
- Desserts
- Snacks
- Consumer Attitudes
- Digital Platforms
- Food & Drink
Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations.
Synergy: Dairy 2025-2026 trend reportBright, Bold Flavor Profiles
Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations. 
-
Short Trend Summary
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
Brand-Performance Convergence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Marketing
- Measurement
- Team Structures
- Brands & Advertising
- Business & Commerce
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
Smartly: Digital Advertising Trends 2025Brand-Performance Convergence
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach. 
-
Short Trend Summary
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.
Brand-Culture Intertwining- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand strategy
- Marketing
- Social Media
- Brands & Advertising
- Culture
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.
Tracksuit: Track record 2024Brand-Culture Intertwining
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship. 
-
Short Trend Summary
Brand safety is becoming a paramount concern, driving the need for robust vetting processes and risk mitigation strategies.
Brand Safety Prioritization- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Creator Selection
- Platform Development
- Risk management
- Brands & Advertising
- Business & Commerce
Brand safety is becoming a paramount concern, driving the need for robust vetting processes and risk mitigation strategies.
Creator IQ: The state of...Brand Safety Prioritization
Brand safety is becoming a paramount concern, driving the need for robust vetting processes and risk mitigation strategies. 
-
Short Trend Summary
Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas.
Brand as Growth Driver- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand strategy
- Business growth
- Market Expansion
- Brands & Advertising
- Business & Commerce
Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas.
Interbrand: Best Global Brands ReportBrand as Growth Driver
Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas. 
-
Short Trend Summary
AI-driven advancements in brain-computer interfaces and deep brain stimulation are enabling personalized treatments for neurological disorders.
Brain Manipulation Tech- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Healthcare
- Mental Health
- Neuroscience
- Emerging Technology
- Health & Wellness
AI-driven advancements in brain-computer interfaces and deep brain stimulation are enabling personalized treatments for neurological disorders.
CB Insights: Game changers 2025Brain Manipulation Tech
AI-driven advancements in brain-computer interfaces and deep brain stimulation are enabling personalized treatments for neurological disorders. 
