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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The threat of quantum computers breaking current encryption methods necessitates urgent action to upgrade to post-quantum cryptography (PQC).
Quantum-Safe Cryptography- AI-Driven Transformation
- Navigating Global Uncertainty
- Cybersecurity
- Data Privacy
- Digital transactions
- Cybersecurity
- Emerging Technology
The threat of quantum computers breaking current encryption methods necessitates urgent action to upgrade to post-quantum cryptography (PQC).
Deloitte: Tech trends 2025Quantum-Safe Cryptography
The threat of quantum computers breaking current encryption methods necessitates urgent action to upgrade to post-quantum cryptography (PQC).
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Short Trend Summary
Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
Radical Brand Stretching- Experiences Over Material Goods
- Values-Driven Consumption
- Brand strategy
- Innovation
- Market Expansion
- Brands & Advertising
- Business & Commerce
Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
Kantar: Marketing trends 2025Radical Brand Stretching
Brands are increasingly stretching their boundaries through innovation to find new growth opportunities. 
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Short Trend Summary
People are seeking intrigue and breaking free from algorithmic predictability through randomness and unexpected experiences.
Randomization Nation- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Entertainment
- Fashion
- Social Media
- Consumer Attitudes
- Culture
- Digital Platforms
People are seeking intrigue and breaking free from algorithmic predictability through randomness and unexpected experiences.
Horizon Media: Top trends 2025Randomization Nation
People are seeking intrigue and breaking free from algorithmic predictability through randomness and unexpected experiences. 
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Short Trend Summary
Despite investment downturn, technological progress continues rapidly, particularly in health, computing, and batteries.
Rapid Technological Progress- AI-Driven Transformation
- Navigating Global Uncertainty
- Computing
- Energy
- Environment
- Healthcare
- Emerging Technology
- Global Challenges
- Health & Wellness
Despite investment downturn, technological progress continues rapidly, particularly in health, computing, and batteries.
WIPO: Global innovation index 2024Rapid Technological Progress
Despite investment downturn, technological progress continues rapidly, particularly in health, computing, and batteries. 
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Short Trend Summary
Lack of real-time data hinders marketers' ability to adapt creative strategies and measure impact effectively.
Real-Time Data Deficiency- AI-Driven Transformation
- Campaign Optimization
- Market Research
- Performance Measurement
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Lack of real-time data hinders marketers' ability to adapt creative strategies and measure impact effectively.
Statista: 2025 Marketer's Guide to...Real-Time Data Deficiency
Lack of real-time data hinders marketers' ability to adapt creative strategies and measure impact effectively. 
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Short Trend Summary
Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.
Redefined Hedonism- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Entertainment
- Experiential Marketing
- Food and beverage industry
- Sensory Design
- Consumer Attitudes
- Culture
- Lifestyle
Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain times.
Kantar: The future of alcoholRedefined Hedonism
Consumers are seeking new and unexpected forms of pleasure and escapism, driven by a desire for multisensory experiences and a need for joy in uncertain… 
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Short Trend Summary
Consumers are prioritizing personal growth and individual milestones over traditional life-stage markers.
Redefining Life-Stage Marketing- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Customer Segmentation
- Marketing
- Product Development
- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Consumers are prioritizing personal growth and individual milestones over traditional life-stage markers.
TikTok: What's Next 2025 Trend...Redefining Life-Stage Marketing
Consumers are prioritizing personal growth and individual milestones over traditional life-stage markers. 
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Short Trend Summary
Regulatory challenges and policy uncertainty are creating headwinds for European tech, impacting investor confidence and growth.
Regulatory Uncertainty- Navigating Global Uncertainty
- Innovation
- Investment
- Policy
- Regulation
- Business & Commerce
- Data & Privacy
- Government & Politics
Regulatory challenges and policy uncertainty are creating headwinds for European tech, impacting investor confidence and growth.
Atomico: State of European tech...Regulatory Uncertainty
Regulatory challenges and policy uncertainty are creating headwinds for European tech, impacting investor confidence and growth. 
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Short Trend Summary
Loneliness and disconnection are driving a demand for new ways to build and maintain relationships, leading to the commercialization of connection.
Relationships Industry- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Mental Health
- Social Networking
- Technology
- Business & Commerce
- Consumer Attitudes
- Intimacy
Loneliness and disconnection are driving a demand for new ways to build and maintain relationships, leading to the commercialization of connection.
Foresight Factory: Trending 2025Relationships Industry
Loneliness and disconnection are driving a demand for new ways to build and maintain relationships, leading to the commercialization of connection. 
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Short Trend Summary
Integrating renewable energy sources into data center operations is crucial for reducing reliance on fossil fuels and achieving sustainability goals.
Renewable Energy Integration- Navigating Global Uncertainty
- Values-Driven Consumption
- Data Center Sustainability
- Grid Infrastructure
- Renewable Energy Development
- Business & Commerce
- Global Challenges
- Sustainability
Integrating renewable energy sources into data center operations is crucial for reducing reliance on fossil fuels and achieving sustainability goals.
Deloitte: A study of AI's...Renewable Energy Integration
Integrating renewable energy sources into data center operations is crucial for reducing reliance on fossil fuels and achieving sustainability goals. 
