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Short Trend Summary
Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.
Video Content Dominance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content creation
- Platform Selection
- Social Media Strategy
- Brands & Advertising
- Digital Platforms
- Media & Information
Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.
Creator IQ: The state of...Video Content Dominance
Video continues to be the most effective social media strategy, with short-form video on platforms like TikTok and Reels driving significant engagement.
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Short Trend Summary
A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.
Warm, Intimate Moods- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Branding
- Filmmaking
- Photography
- Brands & Advertising
- Consumer Attitudes
- Culture
A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style.
Stocksy: Visual Insights Report 2025Warm, Intimate Moods
A preference for soft, warm lighting and subtle textures, creating a gentler, more introspective visual style. 
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Short Trend Summary
WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.
WhatsApp Commerce- Experiences Over Material Goods
- The Power of Community and Connection
- Communication
- Customer service
- E-commerce
- Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.
Meta: MX Plan & Go...WhatsApp Commerce
WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions. 
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Short Trend Summary
A majority of retail and hospitality companies have initiated generative AI projects, but value creation remains a challenge.
Widespread Generative AI Adoption- AI-Driven Transformation
- Customer Experience
- Marketing and Sales
- Product Development
- Retail Operations
- Business & Commerce
- Emerging Technology
A majority of retail and hospitality companies have initiated generative AI projects, but value creation remains a challenge.
Infosys: Generative AI radar for...Widespread Generative AI Adoption
A majority of retail and hospitality companies have initiated generative AI projects, but value creation remains a challenge. 
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Short Trend Summary
The document promotes a cultural shift towards integrating AI tools like Gemini into daily workflows and team collaboration.
Workplace AI Integration- AI-Driven Transformation
- Productivity
- skill development
- team collaboration
- Workplace Culture
- Emerging Technology
- The Workplace
The document promotes a cultural shift towards integrating AI tools like Gemini into daily workflows and team collaboration.
Google: Gemini prompt guide for...Workplace AI Integration
The document promotes a cultural shift towards integrating AI tools like Gemini into daily workflows and team collaboration. 
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Short Trend Summary
Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.
Younger Buyers’ Influencer Reliance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Influencer marketing
- Marketing
- Sales
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.
Forrester: Predictions 2025 B2B salesYounger Buyers’ Influencer Reliance
Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions. 
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Short Trend Summary
Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.
YouTube’s Resurgence- Experiences Over Material Goods
- The Power of Community and Connection
- Connected TV
- Content Strategy
- Video Marketing
- YouTube
- Brands & Advertising
- Digital Platforms
- Entertainment
Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.
Digital Voices: The State of...YouTube’s Resurgence
Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement. 
