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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.
Bold Spectacle-Driven Culture- Experiences Over Material Goods
- The Power of Community and Connection
- Experiential Marketing
- Public Relations
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Culture
Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.
Jack Morton: 5 cultural truths...Bold Spectacle-Driven Culture
Big, silly spectacles are capturing attention and creating memorable cultural moments in a crowded media landscape.
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Short Trend Summary
Blockchain and cryptocurrencies continue to evolve, offering secure and decentralized solutions for various applications.
Blockchain and Crypto-Economy- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Data management
- Finance
- Law
- Supply chain
- Business & Commerce
- Emerging Technology
- Finance & Money
Blockchain and cryptocurrencies continue to evolve, offering secure and decentralized solutions for various applications.
Abstrato Ventures: Macrotendencias 2024 2025Blockchain and Crypto-Economy
Blockchain and cryptocurrencies continue to evolve, offering secure and decentralized solutions for various applications. 
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Short Trend Summary
Commercial spaces are increasingly integrating natural elements and sustainable materials, redefining luxury through raw minimalism.
Biophilic Commercial Design- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Architecture
- Commercial Interior Design
- Material Science
- Business & Commerce
- Sustainability
Commercial spaces are increasingly integrating natural elements and sustainable materials, redefining luxury through raw minimalism.
Sherwin Williams: Colormix 2025 lookbookBiophilic Commercial Design
Commercial spaces are increasingly integrating natural elements and sustainable materials, redefining luxury through raw minimalism. 
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Short Trend Summary
Biocomputing combines human neurons with silicon chips to unlock the efficiency of the human brain for computing, potentially reducing energy consumption.
Biocomputing- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- AI Infrastructure
- Computing
- Neuroscience
- Business & Commerce
- Emerging Technology
- Global Challenges
Biocomputing combines human neurons with silicon chips to unlock the efficiency of the human brain for computing, potentially reducing energy consumption.
CB Insights: Game changers 2025Biocomputing
Biocomputing combines human neurons with silicon chips to unlock the efficiency of the human brain for computing, potentially reducing energy consumption. 
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Short Trend Summary
Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.
Back to Basics CX- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- All industries
- Business & Commerce
- Consumer Attitudes
Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.
Qualtrics: 2025 Consumer Trends ReportBack to Basics CX
Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements. 
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Short Trend Summary
Technology companies that prioritize automation, including generative AI, are achieving greater cost savings and improved productivity.
Automation Drives Tech Performance- AI-Driven Transformation
- Automation
- Cost Savings
- Generative AI
- Productivity
- Business & Commerce
- Emerging Technology
Technology companies that prioritize automation, including generative AI, are achieving greater cost savings and improved productivity.
Bain: Technology reportAutomation Drives Tech Performance
Technology companies that prioritize automation, including generative AI, are achieving greater cost savings and improved productivity. 
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Short Trend Summary
A shift towards raw, unpolished visuals captured with accessible tools, emphasizing authenticity and relatability.
Authentic Lo-Fi Aesthetics- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Design
- Filmmaking
- Photography
- Culture
- Digital Platforms
- Media & Information
A shift towards raw, unpolished visuals captured with accessible tools, emphasizing authenticity and relatability.
Stocksy: Visual Insights Report 2025Authentic Lo-Fi Aesthetics
A shift towards raw, unpolished visuals captured with accessible tools, emphasizing authenticity and relatability. 
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Short Trend Summary
Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships.
Authentic Brand Connections- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Influencer marketing
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships.
Meta: MX Plan & Go...Authentic Brand Connections
Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships. 
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Short Trend Summary
AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.
Augmented Media Toolkit- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Marketing
- Media Planning
- Brands & Advertising
- Emerging Technology
- Media & Information
AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.
Dentsu: The year of impact...Augmented Media Toolkit
AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain. 
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Short Trend Summary
Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives.
Athletes as Style Icons- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand endorsements
- Diversity and Inclusion
- Sports and fashion integration
- Brands & Advertising
- Consumer Attitudes
- Culture
Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives.
Karla Otto: SS25 womenswear roundupAthletes as Style Icons
Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives. 
