Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term success. Excess share of voice can give a significant advantage, with brands that invest in…
Cost of Living Creativity- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term success. Excess share of voice can give a significant advantage, with brands that invest in it seeing 5 times more large business effects and 4.5…
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MOST CONTAGIOUS REPORT 2022 (‘23)Cost of Living Creativity
Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term… -
Short Trend Summary
The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators. Key players predict major developments, including a shift from curation to creation and easier usage…
The Imitation Game- Digital Platforms
- Emerging Technology
- Global Challenges
The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators. Key players predict major developments, including a shift from curation to creation and easier usage of these tools. Brands are already experimenting with practical and…
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MOST CONTAGIOUS REPORT 2022 (‘23)The Imitation Game
The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators.… -
Short Trend Summary
In 2023 the focus will shift from traditional investment assets like whisky, vintage watches and the popular classic cars to new alternatives. From heirloom brooches and cognacs to younger classic cars, people will be investing in less traditional assets that…
Alternative Investments- Emerging Technology
- Finance & Money
- Lifestyle
In 2023 the focus will shift from traditional investment assets like whisky, vintage watches and the popular classic cars to new alternatives. From heirloom brooches and cognacs to younger classic cars, people will be investing in less traditional assets that reflect their passions. Subtrends include investing in alcohol “malternatives”.
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CATAWIKI x IPSOS - Trend_Report-2023Alternative Investments
In 2023 the focus will shift from traditional investment assets like whisky, vintage watches and the popular classic cars to new alternatives. From heirloom brooches… -
Short Trend Summary
The railway industry in Europe has seen a revival due to the climate movement and the ban on short-haul domestic flights. In 2023, the railway industry is set to have a breakthrough with new Nightjet sleeper trains and luxury services…
Railway Revival- Emerging Technology
- Sustainability
- Travel
The railway industry in Europe has seen a revival due to the climate movement and the ban on short-haul domestic flights. In 2023, the railway industry is set to have a breakthrough with new Nightjet sleeper trains and luxury services like the Orient Express La Dolce Vita. Sunseekers and snow-lovers…
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MTM - 12 Trends of...Railway Revival
The railway industry in Europe has seen a revival due to the climate movement and the ban on short-haul domestic flights. In 2023, the railway… -
Short Trend Summary
Work from home resulted in the loss of intangible benefits of office life: face-to-face meetings, mentorship, innovation and culture. While some missed it, others appreciated the flexibility. Resolving this tension between employers and employees and reaping the benefits of intangible…
As It Was- Emerging Technology
- Health & Wellness
- The Workplace
Work from home resulted in the loss of intangible benefits of office life: face-to-face meetings, mentorship, innovation and culture. While some missed it, others appreciated the flexibility. Resolving this tension between employers and employees and reaping the benefits of intangible benefits will require a plan by leadership that considers the…
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Accenture - Life Trends 2023As It Was
Work from home resulted in the loss of intangible benefits of office life: face-to-face meetings, mentorship, innovation and culture. While some missed it, others appreciated… -
Short Trend Summary
AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video content with seemingly little effort or learned skill, and has the potential to open up…
OK, Creative- Digital Platforms
- Emerging Technology
- Media & Information
AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video content with seemingly little effort or learned skill, and has the potential to open up new possibilities as part of the creative process. Companies must…
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Accenture - Life Trends 2023OK, Creative
AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video… -
Short Trend Summary
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud…
Martech Innovation- Brands & Advertising
- Digital Platforms
- Emerging Technology
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud software to drive efficiency as more people work from home.
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VERICAST - Predictions & Trends...Martech Innovation
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better… -
Short Trend Summary
People are revolting against traditional norms and systems, questioning the value of education and capitalism, and pushing for change in car culture amid global civil unrest and pushback against authoritarianism.
Calling out BS- Consumer Attitudes
- Culture
- Global Challenges
People are revolting against traditional norms and systems, questioning the value of education and capitalism, and pushing for change in car culture amid global civil unrest and pushback against authoritarianism.
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Marian Saltzman - Five TrendsCalling out BS
People are revolting against traditional norms and systems, questioning the value of education and capitalism, and pushing for change in car culture amid global civil…