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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.
Demand for Novelty Flavors- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Globally inspired flavors
- Limited-edition beverages
- Seasonal launches
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.
Synergy: Soft drinks and non-alcoholic...Demand for Novelty Flavors
Consumers crave new and exciting flavor experiences, driving demand for limited-edition and globally inspired beverages.
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Short Trend Summary
Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.
Nostalgic Flavor Resurgence- Navigating Global Uncertainty
- The Power of Community and Connection
- Values-Driven Consumption
- Classic soft drinks
- Dessert-inspired profiles
- Retro-inspired beverages
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.
Synergy: Soft drinks and non-alcoholic...Nostalgic Flavor Resurgence
Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages. 
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Short Trend Summary
Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.
Affordable Indulgence- Experiences Over Material Goods
- Values-Driven Consumption
- Bakery
- Desserts
- Foodservice
- Retail
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.
Synergy: Sweet goods 2025 2026...Affordable Indulgence
Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures. 
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Short Trend Summary
Consumers seek solace in familiar flavors and retro desserts, often with modern twists.
Comforting Nostalgia- Navigating Global Uncertainty
- The Power of Community and Connection
- Values-Driven Consumption
- Bakery
- Desserts
- Social Media
- Consumer Attitudes
- Food & Drink
Synergy: Sweet goods 2025 2026...Comforting Nostalgia
Consumers seek solace in familiar flavors and retro desserts, often with modern twists. 
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Short Trend Summary
Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.
Seasonal Celebration Treats- Experiences Over Material Goods
- Values-Driven Consumption
- Bakery
- Desserts
- Seasonal Products
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.
Synergy: Sweet goods 2025 2026...Seasonal Celebration Treats
Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors. 
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Short Trend Summary
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
Health and Wellness Expansion- The Power of Community and Connection
- Values-Driven Consumption
- Beauty
- Healthcare
- Retail
- Business & Commerce
- Consumer Attitudes
- Health & Wellness
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
Publicis Sapient: Guide to Next...Health and Wellness Expansion
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings. 
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Short Trend Summary
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
Strategic AI Applications- AI-Driven Transformation
- Entertainment
- Media
- Technology
- Telecommunications
- Business & Commerce
- Emerging Technology
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
Publicis Sapient: Guide to next...Strategic AI Applications
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies. 
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Short Trend Summary
TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.
Enhanced Customer Value- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Sports
- Streaming Services
- Telecommunications
- Brands & Advertising
- Business & Commerce
- Entertainment
TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.
Publicis Sapient: Guide to next...Enhanced Customer Value
TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty. 
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Short Trend Summary
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
Gen Z Reshapes Loyalty- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Customer Experience
- Loyalty Programs
- Travel marketing
- Brands & Advertising
- Business & Commerce
- Travel & Tourism
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
Publicis Sapient: Guide to Next...Gen Z Reshapes Loyalty
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs. 
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Short Trend Summary
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
OTT Video Streaming Growth- AI-Driven Transformation
- Experiences Over Material Goods
- Navigating Global Uncertainty
- Advertising
- Content creation
- Streaming platforms
- Brands & Advertising
- Business & Commerce
- Entertainment
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
PwC: Global entertainment & media...OTT Video Streaming Growth
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD). 
