Comforting Nostalgia

Consumers seek solace in familiar flavors and retro desserts, often with modern twists.

Themes

Navigating Global Uncertainty , The Power of Community and Connection , Values-Driven Consumption

Timeframe

near-term

Subcategories

Consumer Behavior Consumer Food Trends Consumer Preferences

Impact areas

Bakery Desserts Social Media

Detailed Analysis

Amidst global uncertainty, consumers find comfort in familiar foods and nostalgic flavors. The report highlights the trend of "foods to make you smile," with a focus on classic flavor profiles and reimagined retro desserts. This includes childhood favorites and "borrowed nostalgia" inspired by international cuisines, particularly American desserts influencing European consumers. This trend allows for innovation by combining classic profiles with new formats and flavor twists, creating a sense of familiarity with a touch of novelty.

Context Signals

Global uncertainty driving comfort food seeking Influence of American desserts on European consumers Social media's role in promoting 'borrowed nostalgia'

Edge

Experiential dessert pop-ups centered around retro themes could become popular. Brands could leverage user-generated content to crowdsource nostalgic dessert ideas. Personalized retro dessert boxes tailored to individual childhood memories could be a unique offering.

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Keywords

consumer behavior global cuisine trends innovation

Foods to make you smile are here to stay with a strong focus on classic flavour profiles and reimagining retro desserts with new formats and flavour twists.

Categories for this trend