Nostalgic Flavor Resurgence

In uncertain times, consumers turn to nostalgic flavors for comfort and a sense of escapism. The report explains that "Food memories are more sensory-driven than other memories as they involve all five senses...it has a more powerful impact.*" This trend manifests in the resurgence of childhood favorites like lemonade, pink lemonade, and cherryade. Furthermore, there's a growing interest in "borrowed nostalgia," with American-influenced beverages like root beer and cream sodas gaining popularity. This trend presents an opportunity for brands to leverage nostalgic flavors and create products that evoke positive memories and emotional connections.