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Short Trend Summary
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.
Brand-Culture Intertwining- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand strategy
- Marketing
- Social Media
- Brands & Advertising
- Culture
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.
Tracksuit: Track record 2024Brand-Culture Intertwining
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.
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Short Trend Summary
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
Brand-Performance Convergence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Marketing
- Measurement
- Team Structures
- Brands & Advertising
- Business & Commerce
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
Smartly: Digital Advertising Trends 2025Brand-Performance Convergence
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach. 
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Short Trend Summary
Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations.
Bright, Bold Flavor Profiles- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Beverages
- Desserts
- Snacks
- Consumer Attitudes
- Digital Platforms
- Food & Drink
Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations.
Synergy: Dairy 2025-2026 trend reportBright, Bold Flavor Profiles
Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations. 
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Short Trend Summary
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.
Bright, Bold Flavors- Experiences Over Material Goods
- The Power of Community and Connection
- Bakery
- Beverages
- Desserts
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.
Synergy: Sweet goods 2025 2026...Bright, Bold Flavors
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages. 
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Short Trend Summary
The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.
Chaotic Content Reigns- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Identity
- Content creation
- Social Media Marketing
- Brands & Advertising
- Culture
- Media & Information
The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.
Ok Cool: Gatekeeping information is...Chaotic Content Reigns
The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality. 
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Short Trend Summary
Decreasing launch costs are driving increased investment in space tech, including satellites, propulsion systems, and space infrastructure.
Cheaper Space Access Fuels Investment- AI-Driven Transformation
- Navigating Global Uncertainty
- Propulsion Systems
- Satellite Technology
- Space Infrastructure
- Space Tech
- Business & Commerce
- Emerging Technology
- Finance & Money
Decreasing launch costs are driving increased investment in space tech, including satellites, propulsion systems, and space infrastructure.
CB Insights: Tech trends 2025Cheaper Space Access Fuels Investment
Decreasing launch costs are driving increased investment in space tech, including satellites, propulsion systems, and space infrastructure. 
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Short Trend Summary
The increasing frequency and severity of natural disasters are exacerbating the insurance protection gap.
Climate Risk Widens Gap- Navigating Global Uncertainty
- Disaster Risk Management
- Property Insurance
- Reinsurance
- Business & Commerce
- Finance & Money
- Global Challenges
The increasing frequency and severity of natural disasters are exacerbating the insurance protection gap.
McKinsey: Global insurance report 2025Climate Risk Widens Gap
The increasing frequency and severity of natural disasters are exacerbating the insurance protection gap. 
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Short Trend Summary
The fashion industry needs to collaborate across the value chain to address the complex challenges of sustainability.
Collective Sustainability- The Power of Community and Connection
- Values-Driven Consumption
- Collaboration
- Material Innovation
- Supply chain
- Sustainability
- Brands & Advertising
- Business & Commerce
- Global Challenges
The fashion industry needs to collaborate across the value chain to address the complex challenges of sustainability.
McKinsey: The state of fashion...Collective Sustainability
The fashion industry needs to collaborate across the value chain to address the complex challenges of sustainability. 
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Short Trend Summary
Consumers seek solace in familiar flavors and retro desserts, often with modern twists.
Comforting Nostalgia- Navigating Global Uncertainty
- The Power of Community and Connection
- Values-Driven Consumption
- Bakery
- Desserts
- Social Media
- Consumer Attitudes
- Food & Drink
Synergy: Sweet goods 2025 2026...Comforting Nostalgia
Consumers seek solace in familiar flavors and retro desserts, often with modern twists. 
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Short Trend Summary
Travelers are prioritizing deeper connections and personal growth, seeking experiences that foster a sense of belonging and shared purpose.
Community-Centric Travel- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Experiences
- Hospitality
- Travel
- Consumer Attitudes
- Culture
- Travel & Tourism
Travelers are prioritizing deeper connections and personal growth, seeking experiences that foster a sense of belonging and shared purpose.
Design Hotels: Further forecast 2025Community-Centric Travel
Travelers are prioritizing deeper connections and personal growth, seeking experiences that foster a sense of belonging and shared purpose. 
