Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
Creative Agency Restructuring- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Creative Agencies
- Marketing Campaigns
- Brands & Advertising
- Business & Commerce
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
Forrester: Predictions 2025 B2C CXCreative Agency Restructuring
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
-
Short Trend Summary
Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.
Creative Collaborations: Brand Elevation- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Branding
- Marketing
- Product Development
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.
The Drawing Arm: Trend report...Creative Collaborations: Brand Elevation
Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention. 
-
Short Trend Summary
Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.
Creative Importance Surge- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Advertising
- Marketing
- Media
- Brands & Advertising
- Business & Commerce
Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.
MMA: The state of creative...Creative Importance Surge
Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes. 
-
Short Trend Summary
Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.
Creative In-Housing Growth- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Creative Agencies
- In-House Creative Teams
- Talent Acquisition
- Brands & Advertising
- Business & Commerce
Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.
MMA: The state of creative...Creative In-Housing Growth
Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency. 
-
Short Trend Summary
Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection.
Creative Social Campaigns Win- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Brand Building
- Marketing
- Brands & Advertising
- Business & Commerce
Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection.
HubSpot: 2024 social trends reportCreative Social Campaigns Win
Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection. 
-
Short Trend Summary
The creator economy is expanding rapidly, empowered by AI tools and new monetization models.
Creator Economy Scaling- AI-Driven Transformation
- The Power of Community and Connection
- Content creation
- Influencer marketing
- Monetization Strategies
- Social Media Platforms
- Business & Commerce
- Digital Platforms
- Emerging Technology
Ezra Eeman: Wayfinder trends 2025Creator Economy Scaling
The creator economy is expanding rapidly, empowered by AI tools and new monetization models. 
-
Short Trend Summary
Datacenter construction and renewable energy infrastructure are driving increased demand for critical minerals like copper, aluminum, and battery metals.
Critical Minerals Demand- Navigating Global Uncertainty
- Values-Driven Consumption
- Geopolitics
- Manufacturing
- Mining
- Business & Commerce
- Global Challenges
Datacenter construction and renewable energy infrastructure are driving increased demand for critical minerals like copper, aluminum, and battery metals.
S&P Global: Big picture 2025...Critical Minerals Demand
Datacenter construction and renewable energy infrastructure are driving increased demand for critical minerals like copper, aluminum, and battery metals. 
-
Short Trend Summary
CRMs remain essential for managing donor relationships and maximizing fundraising efforts.
CRM for Donor Management- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Donor relations
- Fundraising
- Volunteer management
- Business & Commerce
- Data & Privacy
HubSpot: Nonprofit marketing and fundraising...CRM for Donor Management
CRMs remain essential for managing donor relationships and maximizing fundraising efforts. 
-
Short Trend Summary
Crypto is gaining traction in the mainstream, with increased executive interest and strategic partnerships by payment leaders.
Crypto’s Mainstream Baby Steps- AI-Driven Transformation
- Navigating Global Uncertainty
- Cryptocurrency
- Fintech
- Payments
- Business & Commerce
- Emerging Technology
- Finance & Money
Crypto is gaining traction in the mainstream, with increased executive interest and strategic partnerships by payment leaders.
CB Insights: Tech trends 2025Crypto’s Mainstream Baby Steps
Crypto is gaining traction in the mainstream, with increased executive interest and strategic partnerships by payment leaders. 
-
Short Trend Summary
Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz.
Cultural Protagonist Casting- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand image
- Cultural relevance
- Influencer marketing
- Brands & Advertising
- Consumer Attitudes
- Culture
Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz.
Karla Otto: SS25 womenswear roundupCultural Protagonist Casting
Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz. 
