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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Niche interests and deep fandoms are growing, offering brands opportunities to leverage creators and communities for authentic audience connection.
Power in Niche Communities- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Advocacy
- Community Building
- Influencer marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Niche interests and deep fandoms are growing, offering brands opportunities to leverage creators and communities for authentic audience connection.
Dentsu: The year of impact...Power in Niche Communities
Niche interests and deep fandoms are growing, offering brands opportunities to leverage creators and communities for authentic audience connection.
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Short Trend Summary
New cryptographic methods designed to withstand attacks from quantum computers, safeguarding data in the quantum era.
Post-Quantum Cryptography- AI-Driven Transformation
- Navigating Global Uncertainty
- Cybersecurity
- Data Privacy
- National Security
- Cybersecurity
- Emerging Technology
New cryptographic methods designed to withstand attacks from quantum computers, safeguarding data in the quantum era.
Gartner: 2025 top tech trendsPost-Quantum Cryptography
New cryptographic methods designed to withstand attacks from quantum computers, safeguarding data in the quantum era. 
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Short Trend Summary
The threat of quantum computers breaking current encryption methods is driving the adoption of quantum-resistant cryptography.
Post-Quantum Cryptography- AI-Driven Transformation
- Navigating Global Uncertainty
- Cybersecurity
- Data Security
- Encryption
- Business & Commerce
- Cybersecurity
- Emerging Technology
The threat of quantum computers breaking current encryption methods is driving the adoption of quantum-resistant cryptography.
Infotech: Tech trends 2025Post-Quantum Cryptography
The threat of quantum computers breaking current encryption methods is driving the adoption of quantum-resistant cryptography. 
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Short Trend Summary
The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction.
Positive Socioeconomic Impact- Navigating Global Uncertainty
- Values-Driven Consumption
- Environment
- Labor Market
- Life Expectancy
- Poverty
- Business & Commerce
- Emerging Technology
- Global Challenges
The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction.
WIPO: Global innovation index 2024Positive Socioeconomic Impact
The socioeconomic impact of innovation is mostly positive, with improvements in labor productivity and poverty reduction. 
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Short Trend Summary
Consumers are embracing intentional slowdowns and rejecting the cult of immediacy, valuing human interaction and mindful engagement over frictionless automation.
Positive Friction- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Customer service
- Lifestyle
- Retail
- Technology
- Business & Commerce
- Consumer Attitudes
Consumers are embracing intentional slowdowns and rejecting the cult of immediacy, valuing human interaction and mindful engagement over frictionless automation.
Foresight Factory: Trending 2025Positive Friction
Consumers are embracing intentional slowdowns and rejecting the cult of immediacy, valuing human interaction and mindful engagement over frictionless automation. 
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Short Trend Summary
Robots capable of performing multiple tasks, increasing flexibility and efficiency in various industries.
Polyfunctional Robotics- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Healthcare
- Logistics
- Manufacturing
- Business & Commerce
- Emerging Technology
Robots capable of performing multiple tasks, increasing flexibility and efficiency in various industries.
Gartner: 2025 top tech trendsPolyfunctional Robotics
Robots capable of performing multiple tasks, increasing flexibility and efficiency in various industries. 
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Short Trend Summary
Paradox embraces a whimsical and unconventional approach to design, challenging traditional norms with vibrant colors and surprising elements.
Playful, Unexpected Design- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Commercial Interior Design
- Product Design
- Residential Interior Design
- Consumer Attitudes
- Culture
- Lifestyle
Paradox embraces a whimsical and unconventional approach to design, challenging traditional norms with vibrant colors and surprising elements.
Sherwin Williams: Colormix 2025 lookbookPlayful, Unexpected Design
Paradox embraces a whimsical and unconventional approach to design, challenging traditional norms with vibrant colors and surprising elements. 
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Short Trend Summary
The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.
Plant-Based Reimagination- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Products
- Food & Beverage
- Retail
- Business & Commerce
- Consumer Attitudes
- Food & Drink
The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.
Nourish: 2025 food agriculture trend...Plant-Based Reimagination
The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value. 
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Short Trend Summary
Consumers are seeking authentic, tactile community experiences, driving a resurgence of real-world meetups and a shift towards platforms that prioritize genuine connection.
Phygital Community Building- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- brand activations
- Community Building
- Social Media
- Consumer Attitudes
- Culture
- Digital Platforms
Consumers are seeking authentic, tactile community experiences, driving a resurgence of real-world meetups and a shift towards platforms that prioritize genuine connection.
House Captain: StratTape Vol. 2Phygital Community Building
Consumers are seeking authentic, tactile community experiences, driving a resurgence of real-world meetups and a shift towards platforms that prioritize genuine connection. 
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Short Trend Summary
AI is rapidly transitioning from experimental to a core business capability, driving both product enhancement and operational efficiency.
Pervasive Enterprise AI Adoption- AI-Driven Transformation
- All sectors
- Business & Commerce
- Emerging Technology
AI is rapidly transitioning from experimental to a core business capability, driving both product enhancement and operational efficiency.
S&P Global: Trends in AIPervasive Enterprise AI Adoption
AI is rapidly transitioning from experimental to a core business capability, driving both product enhancement and operational efficiency. 
