Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers.
Purpose Punk Activism- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand Activism
- Consumer Behavior
- Marketing
- Social impact
- Brands & Advertising
- Consumer Attitudes
- Culture
Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers.
Smallworld: How brands win in...Purpose Punk Activism
Brands are moving beyond traditional purpose marketing, embracing activism and humor to address social issues and connect with purpose-driven consumers.
-
Short Trend Summary
A new economy is emerging around the creation and monetization of AI prompts.
Prompt-Driven Economy- AI-Driven Transformation
- The Power of Community and Connection
- Business
- Creative Industries
- Technology
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Horizon Media: Top trends 2025 
-
Short Trend Summary
Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth.
Product-Led Growth Decline- AI-Driven Transformation
- Navigating Global Uncertainty
- Marketing
- Product Development
- Sales
- Business & Commerce
- Emerging Technology
Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth.
Forrester: Predictions 2025 B2B salesProduct-Led Growth Decline
Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth. 
-
Short Trend Summary
Automation, driven by AI and blockchain, is transforming business processes, enabling on-demand solutions and scalable products.
Process Automation Expansion- AI-Driven Transformation
- Business Process Outsourcing
- Enterprise Solutions
- Software Development
- Business & Commerce
- Emerging Technology
Automation, driven by AI and blockchain, is transforming business processes, enabling on-demand solutions and scalable products.
EY: 10 tendencias emprendimiento 2025Process Automation Expansion
Automation, driven by AI and blockchain, is transforming business processes, enabling on-demand solutions and scalable products. 
-
Short Trend Summary
The US is moving towards a more pro-crypto regulatory environment, potentially unlocking significant growth opportunities for the industry.
Pro-Crypto Regulation- Navigating Global Uncertainty
- Innovation
- Investment
- Legal and Compliance
- Business & Commerce
- Finance & Money
- Government & Politics
The US is moving towards a more pro-crypto regulatory environment, potentially unlocking significant growth opportunities for the industry.
Coinbase: 2025 crypto market outlookPro-Crypto Regulation
The US is moving towards a more pro-crypto regulatory environment, potentially unlocking significant growth opportunities for the industry. 
-
Short Trend Summary
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
Privacy and Personalization Paradox- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Data Analytics
- E-commerce
- Marketing
- Business & Commerce
- Consumer Attitudes
- Data & Privacy
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands.
Qualtrics: 2025 Consumer Trends ReportPrivacy and Personalization Paradox
Consumers desire personalized experiences but are increasingly concerned about data privacy, requiring businesses to find a balance between these competing demands. 
-
Short Trend Summary
Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.
Prioritizing Minorstones & Joy- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Marketing
- Mental Wellness
- Product Development
- Retail
- Brands & Advertising
- Consumer Attitudes
- Culture
Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.
WGSN: Future consumer 2026Prioritizing Minorstones & Joy
Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment. 
-
Short Trend Summary
Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.
Prioritizing Experiences- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Education
- Entertainment
- Retail
- Travel and Tourism
- Consumer Attitudes
- Culture
- Lifestyle
Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.
The Media Store: Trends 5...Prioritizing Experiences
Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories. 
-
Short Trend Summary
Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options.
Premiumization and Convenience- Experiences Over Material Goods
- Values-Driven Consumption
- Non-alcoholic cocktail mixes
- Premium alcoholic beverages
- Ready-to-drink cocktails
- Consumer Attitudes
- Food & Drink
Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options.
Synergy: Alcohol 2025-2026 trend reportPremiumization and Convenience
Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options. 
-
Short Trend Summary
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.
Power in Niche Communities- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Community Building
- Influencer marketing
- Targeted Advertising
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.
Dentsu: The year of impact...Power in Niche Communities
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences. 
