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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
AI is rapidly transforming the advertising landscape, impacting content creation, personalization, audience formation, and media buying.
Pervasive AI Adoption- AI-Driven Transformation
- Advertising
- Content creation
- Marketing
- Media Buying
- Brands & Advertising
- Emerging Technology
AI is rapidly transforming the advertising landscape, impacting content creation, personalization, audience formation, and media buying.
Audacy: Share of audio trendsPervasive AI Adoption
AI is rapidly transforming the advertising landscape, impacting content creation, personalization, audience formation, and media buying.
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Short Trend Summary
Airlines are leveraging technology to offer highly personalized in-flight entertainment and services tailored to individual passenger preferences.
Personalized Flying Experiences- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Airlines
- In-flight entertainment
- Passenger experience
- Business & Commerce
- Emerging Technology
- Travel & Tourism
Airlines are leveraging technology to offer highly personalized in-flight entertainment and services tailored to individual passenger preferences.
Amadeus: Globetrender travel trends 2025Personalized Flying Experiences
Airlines are leveraging technology to offer highly personalized in-flight entertainment and services tailored to individual passenger preferences. 
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Short Trend Summary
Demand for personalized products and services continues to grow, driven by AI and 3D printing.
Personalized Customization Demand- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Food and beverage
- Healthcare
- Manufacturing
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Abstrato Ventures: Macrotendencias 2024 2025Personalized Customization Demand
Demand for personalized products and services continues to grow, driven by AI and 3D printing. 
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Short Trend Summary
Segmentation and personalized campaigns are essential for boosting engagement and donor retention.
Personalized Campaigns- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Donor engagement
- Fundraising
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
HubSpot: Nonprofit marketing and fundraising...Personalized Campaigns
Segmentation and personalized campaigns are essential for boosting engagement and donor retention. 
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Short Trend Summary
Technology and innovation are driving a personalized approach to wellness, with advancements in gene editing, data-driven diets, and injectable treatments.
Personalized and Preventative Wellness- AI-Driven Transformation
- Values-Driven Consumption
- Biotechnology
- Healthcare
- Nutrition
- Emerging Technology
- Health & Wellness
Technology and innovation are driving a personalized approach to wellness, with advancements in gene editing, data-driven diets, and injectable treatments.
AstroTwins: 2025 trends reportPersonalized and Preventative Wellness
Technology and innovation are driving a personalized approach to wellness, with advancements in gene editing, data-driven diets, and injectable treatments. 
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Short Trend Summary
Dynamic ad solutions are enabling personalized creative elements, tailoring messages to individual listeners based on factors like demographics, past behavior, and context.
Personalized Ad Creative- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Ad Creative
- Conversion Optimization
- Personalization
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Dynamic ad solutions are enabling personalized creative elements, tailoring messages to individual listeners based on factors like demographics, past behavior, and context.
Audacy: Share of audio trendsPersonalized Ad Creative
Dynamic ad solutions are enabling personalized creative elements, tailoring messages to individual listeners based on factors like demographics, past behavior, and context. 
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Short Trend Summary
Global anxieties about climate change remain high, with expectations of rising temperatures and extreme weather events.
Persistent Climate Concerns- Navigating Global Uncertainty
- Values-Driven Consumption
- Disaster preparedness
- Environmental policy
- Sustainable development
- Consumer Attitudes
- Global Challenges
Global anxieties about climate change remain high, with expectations of rising temperatures and extreme weather events.
Ipsos: Predictions 2025 reportPersistent Climate Concerns
Global anxieties about climate change remain high, with expectations of rising temperatures and extreme weather events. 
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Short Trend Summary
Luxury brands are recognizing the importance of investing in their people, fostering digital fluency, and building empowering organizational cultures.
People-First Luxury- The Power of Community and Connection
- Values-Driven Consumption
- Employee training
- Innovation
- Organizational Culture
- Talent Management
- Brands & Advertising
- Business & Commerce
- The Workplace
Luxury brands are recognizing the importance of investing in their people, fostering digital fluency, and building empowering organizational cultures.
Accenture: How luxury brands are...People-First Luxury
Luxury brands are recognizing the importance of investing in their people, fostering digital fluency, and building empowering organizational cultures. 
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Short Trend Summary
Despite persistent barriers, women and older athletes demonstrate resilience and achieve significant progress in their fitness journeys.
Overcoming Fitness Barriers- The Power of Community and Connection
- Values-Driven Consumption
- Age and fitness
- Fitness accessibility
- Gender equality in sports
- Culture
- Health & Wellness
Despite persistent barriers, women and older athletes demonstrate resilience and achieve significant progress in their fitness journeys.
Strava: Year in Sport the...Overcoming Fitness Barriers
Despite persistent barriers, women and older athletes demonstrate resilience and achieve significant progress in their fitness journeys. 
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Short Trend Summary
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
OTT Video Streaming Growth- AI-Driven Transformation
- Experiences Over Material Goods
- Navigating Global Uncertainty
- Advertising
- Content creation
- Streaming platforms
- Brands & Advertising
- Business & Commerce
- Entertainment
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
PwC: Global entertainment & media...OTT Video Streaming Growth
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD). 
