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Short Trend Summary
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
Ambient Invisible Intelligence- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Healthcare
- Retail
- Supply Chain Management
- Business & Commerce
- Data & Privacy
- Emerging Technology
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
Gartner: 2025 top tech trendsAmbient Invisible Intelligence
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
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Short Trend Summary
Minimizing energy consumption and carbon footprint through innovative hardware, software, and operational practices.
Energy-Efficient Computing- AI-Driven Transformation
- Values-Driven Consumption
- Data Centers
- IT Infrastructure
- Sustainable development
- Business & Commerce
- Emerging Technology
- Global Challenges
Minimizing energy consumption and carbon footprint through innovative hardware, software, and operational practices.
Gartner: 2025 top tech trendsEnergy-Efficient Computing
Minimizing energy consumption and carbon footprint through innovative hardware, software, and operational practices. 
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Short Trend Summary
Combining various computing technologies, including CPUs, GPUs, edge devices, and specialized processors, to optimize performance and efficiency.
Hybrid Computing Solutions- AI-Driven Transformation
- AI/ML
- Cloud Computing
- High-Performance Computing
- Business & Commerce
- Emerging Technology
Combining various computing technologies, including CPUs, GPUs, edge devices, and specialized processors, to optimize performance and efficiency.
Gartner: 2025 top tech trendsHybrid Computing Solutions
Combining various computing technologies, including CPUs, GPUs, edge devices, and specialized processors, to optimize performance and efficiency. 
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Short Trend Summary
Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling.
Connected TV Scales Stories- Experiences Over Material Goods
- The Power of Community and Connection
- Brand Storytelling
- Sports Broadcasting
- Streaming Advertising
- Brands & Advertising
- Digital Platforms
- Entertainment
Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling.
Dentsu: The year of impact...Connected TV Scales Stories
Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling. 
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Short Trend Summary
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Retail Reshapes Media- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- E-commerce
- Media Buying
- Retail Advertising
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Dentsu: The year of impact...Retail Reshapes Media
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures. 
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Short Trend Summary
Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.
AI ROI Reset and Refocus- AI-Driven Transformation
- Business Strategy
- Customer Experience
- Employee productivity
- Business & Commerce
- Emerging Technology
Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.
Forrester: Predictions 2025 B2C CXAI ROI Reset and Refocus
Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation. 
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Short Trend Summary
Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
GenAI Impacts Outsourcing- AI-Driven Transformation
- Contact centers
- Labor Market
- Outsourcing industry
- Business & Commerce
- Emerging Technology
Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
Forrester: Predictions 2025 B2C CXGenAI Impacts Outsourcing
Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand. 
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Short Trend Summary
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
Creative Agency Restructuring- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Creative Agencies
- Marketing Campaigns
- Brands & Advertising
- Business & Commerce
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
Forrester: Predictions 2025 B2C CXCreative Agency Restructuring
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation. 
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Short Trend Summary
The increasing complexity of IT landscapes, exacerbated by AI adoption, will drive a surge in technical debt, leading to tripled adoption of AIOps platforms.
AI-Driven Tech Debt Reduction- AI-Driven Transformation
- AI Adoption
- IT Operations
- Software Development
- Business & Commerce
- Emerging Technology
The increasing complexity of IT landscapes, exacerbated by AI adoption, will drive a surge in technical debt, leading to tripled adoption of AIOps platforms.
Forrester: Predictions 2025 tech securityAI-Driven Tech Debt Reduction
The increasing complexity of IT landscapes, exacerbated by AI adoption, will drive a surge in technical debt, leading to tripled adoption of AIOps platforms. 
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Short Trend Summary
The EU will begin enforcing the EU AI Act, leading to the first fine for a generative AI provider for violating the act's provisions.
EU AI Act Enforcement- AI-Driven Transformation
- Navigating Global Uncertainty
- AI Regulation
- Data Privacy
- Generative AI
- Cybersecurity
- Emerging Technology
- Government & Politics
The EU will begin enforcing the EU AI Act, leading to the first fine for a generative AI provider for violating the act's provisions.
Forrester: Predictions 2025 tech securityEU AI Act Enforcement
The EU will begin enforcing the EU AI Act, leading to the first fine for a generative AI provider for violating the act's provisions. 
