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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
AI agents autonomously make decisions and take actions to achieve specific goals, impacting productivity and customer experiences.
Agentic AI Automation- AI-Driven Transformation
- Automation
- Customer service
- Project Management
- Business & Commerce
- Emerging Technology
AI agents autonomously make decisions and take actions to achieve specific goals, impacting productivity and customer experiences.
Gartner: 2025 top tech trendsAgentic AI Automation
AI agents autonomously make decisions and take actions to achieve specific goals, impacting productivity and customer experiences.
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Short Trend Summary
Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.
Connected TV Scales- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Brand Storytelling
- Live Sports
- Streaming Services
- Video Content
- Brands & Advertising
- Digital Platforms
- Entertainment
Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.
Dentsu: The year of impact...Connected TV Scales
Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities. 
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Short Trend Summary
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.
Retail Media Reshapes- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Media Buying
- Retail
- Shopper Data
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.
Dentsu: The year of impact...Retail Media Reshapes
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures. 
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Short Trend Summary
Generative AI is moving beyond chatbots, integrating into everyday services and impacting mainstream audiences.
AI Powered Daily Life- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Accessibility
- Content Consumption
- Education
- Brands & Advertising
- Digital Platforms
- Emerging Technology
Generative AI is moving beyond chatbots, integrating into everyday services and impacting mainstream audiences.
Dentsu: The year of impact...AI Powered Daily Life
Generative AI is moving beyond chatbots, integrating into everyday services and impacting mainstream audiences. 
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Short Trend Summary
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.
Power in Niche Communities- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Community Building
- Influencer marketing
- Targeted Advertising
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences.
Dentsu: The year of impact...Power in Niche Communities
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged audiences. 
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Short Trend Summary
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic AI.
Diversified AI Models- AI-Driven Transformation
- All sectors
- Business & Commerce
- Emerging Technology
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic AI.
Deloitte: Tech trends 2025Diversified AI Models
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic… 
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Short Trend Summary
Hardware is regaining importance due to the increasing demands of AI, with specialized chips, AI-embedded devices, and sustainable data centers becoming crucial.
Hardware Renaissance- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Consumer Electronics
- Data Centers
- IT
- Robotics
- Business & Commerce
- Cybersecurity
- Emerging Technology
Hardware is regaining importance due to the increasing demands of AI, with specialized chips, AI-embedded devices, and sustainable data centers becoming crucial.
Deloitte: Tech trends 2025Hardware Renaissance
Hardware is regaining importance due to the increasing demands of AI, with specialized chips, AI-embedded devices, and sustainable data centers becoming crucial. 
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Short Trend Summary
IT departments are shifting from leading digital transformation to spearheading AI transformation, redefining their roles, responsibilities, and investment priorities.
AI-Driven IT Transformation- AI-Driven Transformation
- Cloud FinOps
- Cybersecurity
- IT departments
- Software Development
- Business & Commerce
- Emerging Technology
- The Workplace
IT departments are shifting from leading digital transformation to spearheading AI transformation, redefining their roles, responsibilities, and investment priorities.
Deloitte: Tech trends 2025AI-Driven IT Transformation
IT departments are shifting from leading digital transformation to spearheading AI transformation, redefining their roles, responsibilities, and investment priorities. 
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Short Trend Summary
The threat of quantum computers breaking current encryption methods necessitates urgent action to upgrade to post-quantum cryptography (PQC).
Quantum-Safe Cryptography- AI-Driven Transformation
- Navigating Global Uncertainty
- Cybersecurity
- Data Privacy
- Digital transactions
- Cybersecurity
- Emerging Technology
The threat of quantum computers breaking current encryption methods necessitates urgent action to upgrade to post-quantum cryptography (PQC).
Deloitte: Tech trends 2025Quantum-Safe Cryptography
The threat of quantum computers breaking current encryption methods necessitates urgent action to upgrade to post-quantum cryptography (PQC). 
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Short Trend Summary
AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model.
AI-Powered Core Modernization- AI-Driven Transformation
- Core business processes
- Data Governance
- Enterprise resource planning (ERP)
- Business & Commerce
- Data & Privacy
- Emerging Technology
AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model.
Deloitte: Tech trends 2025AI-Powered Core Modernization
AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model. 
