Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Generative AI Revolution
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Business
  • Creative Industries
  • Marketing
  • Research
  • Business & Commerce
  • Cybersecurity
  • Emerging Technology

  Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns.

  Ipsos: Almanac 2025

  Generative AI Revolution

  Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns.

  • Business & Commerce
  • Cybersecurity
  • Emerging Technology
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme

  Impact Areas Business, Creative Industries, Marketing, Research

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme

  Categories Business & Commerce, Cybersecurity, Emerging Technology
  
  
• Contextual Branding
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Branding
  • Consumer Behavior
  • Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.

  Ipsos: Almanac 2025

  Contextual Branding

  Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Branding, Consumer Behavior, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Social Commerce Booms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Consumer Behavior
  • E-commerce
  • Retail
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms.

  HubSpot: 2024 social trends report

  Social Commerce Booms

  Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Consumer Behavior, E-commerce, Retail

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Maximized Vacation Experiences
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Hospitality
  • Tourism
  • Travel
  • Consumer Attitudes
  • Lifestyle
  • Travel & Tourism

  Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.

  Hilton: 2025 trends report fact...

  Maximized Vacation Experiences

  Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.

  • Consumer Attitudes
  • Lifestyle
  • Travel & Tourism
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Hospitality, Tourism, Travel

  Themes Experiences Over Material Goods, Values-Driven Consumption

  Categories Consumer Attitudes, Lifestyle, Travel & Tourism
  
  
• Solo Travel & MeMooners
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Hospitality
  • Tourism
  • Travel Agencies
  • Business & Commerce
  • Consumer Attitudes
  • Travel & Tourism

  Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.

  Hilton: 2025 trends report fact...

  Solo Travel & MeMooners

  Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.

  • Business & Commerce
  • Consumer Attitudes
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Hospitality, Tourism, Travel Agencies

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Business & Commerce, Consumer Attitudes, Travel & Tourism
  
  
• CRM for Donor Management
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Donor relations
  • Fundraising
  • Volunteer management
  • Business & Commerce
  • Data & Privacy

  CRMs remain essential for managing donor relationships and maximizing fundraising efforts.

  HubSpot: Nonprofit marketing and fundraising...

  CRM for Donor Management

  CRMs remain essential for managing donor relationships and maximizing fundraising efforts.

  • Business & Commerce
  • Data & Privacy
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Donor relations, Fundraising, Volunteer management

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Business & Commerce, Data & Privacy
  
  
• Digital Fundraising Growth
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Donor engagement
  • Fundraising
  • Online giving
  • Business & Commerce
  • Digital Platforms
  • Finance & Money

  Digital fundraising continues to gain traction as donors increasingly prefer online giving methods.

  HubSpot: Nonprofit marketing and fundraising...

  Digital Fundraising Growth

  Digital fundraising continues to gain traction as donors increasingly prefer online giving methods.

  • Business & Commerce
  • Digital Platforms
  • Finance & Money
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Donor engagement, Fundraising, Online giving

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Business & Commerce, Digital Platforms, Finance & Money
  
  
• TikTok Nonprofit Growth
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Audience Engagement
  • Social Media Marketing
  • Youth outreach
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.

  HubSpot: Nonprofit marketing and fundraising...

  TikTok Nonprofit Growth

  TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Audience Engagement, Social Media Marketing, Youth outreach

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• User-Generated Content
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Community Engagement
  • Fundraising
  • Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.

  HubSpot: Nonprofit marketing and fundraising...

  User-Generated Content

  User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Community Engagement, Fundraising, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Personalized Campaigns
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • Donor engagement
  • Fundraising
  • Marketing
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Segmentation and personalized campaigns are essential for boosting engagement and donor retention.

  HubSpot: Nonprofit marketing and fundraising...

  Personalized Campaigns

  Segmentation and personalized campaigns are essential for boosting engagement and donor retention.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas Donor engagement, Fundraising, Marketing

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  

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