Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the impact of the pandemic.
Fragmented Drinking Occasions- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol brands
- Bars and Restaurants
- Home entertainment
- RTD market
- Consumer Attitudes
- Food & Drink
- Lifestyle
Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the impact of the pandemic.
Kantar: The future of alcoholFragmented Drinking Occasions
Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the…
-
Short Trend Summary
Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.
Fragmented Media Consumption- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Audience Segmentation
- Content Strategy
- Media Planning
- Targeted Advertising
- Brands & Advertising
- Consumer Attitudes
- Media & Information
Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.
Tracksuit: Track record 2024Fragmented Media Consumption
Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly. 
-
Short Trend Summary
The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.
Fragmented Product Discovery- AI-Driven Transformation
- The Power of Community and Connection
- E-commerce
- Marketing
- Search Engines
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.
DISQO: Consumer trends 2025 reportFragmented Product Discovery
The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research. 
-
Short Trend Summary
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
Free News Consumption Dominates- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Digital Media
- Journalism
- Newspapers
- Business & Commerce
- Media & Information
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
Ipsos: What the future newsFree News Consumption Dominates
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism. 
-
Short Trend Summary
Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.
Frontier Tourism Expansion- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Adventure tourism
- Environment
- Remote destinations
- Global Challenges
- Travel & Tourism
Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns.
Lemongrass: Travel trend report 2025Frontier Tourism Expansion
Travel to extreme and previously inaccessible destinations is rising, raising ethical and environmental concerns. 
-
Short Trend Summary
Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.
Fun Food Indulgence- Experiences Over Material Goods
- The Power of Community and Connection
- Food and beverage
- Marketing
- Restaurants
- Social Media
- Consumer Attitudes
- Digital Platforms
- Food & Drink
Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.
Coefficient Capital: Consumer trends 2025Fun Food Indulgence
Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing. 
-
Short Trend Summary
Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and electrolyte replenishment.
Functional Hydration- Experiences Over Material Goods
- Values-Driven Consumption
- beverage industry
- Health and Wellness
- Social Media
- Consumer Attitudes
- Food & Drink
- Health & Wellness
Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and electrolyte replenishment.
Tastewise: Flavor chase top trend...Functional Hydration
Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and… 
-
Short Trend Summary
Weight-loss drugs and rising health awareness are shifting consumer focus from functional foods to essential nutrients.
Fundamentally Nutritious Foods- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Food and beverage industry
- Healthcare
- Nutrition
- Pharmaceutical Industry
- Consumer Attitudes
- Food & Drink
- Health & Wellness
Weight-loss drugs and rising health awareness are shifting consumer focus from functional foods to essential nutrients.
Mintel: 2025 global food and...Fundamentally Nutritious Foods
Weight-loss drugs and rising health awareness are shifting consumer focus from functional foods to essential nutrients. 
-
Short Trend Summary
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
Gaming & Entertainment Convergence- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Advertising
- E-commerce
- Entertainment
- Gaming
- Brands & Advertising
- Digital Platforms
- Entertainment
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
Publicis Media: Future FWD 2025Gaming & Entertainment Convergence
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce. 
-
Short Trend Summary
Gaming is transcending its traditional boundaries, influencing language, social interaction, and entertainment formats.
Gaming Culture Expansion- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Language
- Social Interaction
- Culture
- Digital Platforms
- Entertainment
Gaming is transcending its traditional boundaries, influencing language, social interaction, and entertainment formats.
YouTube: Global trends reportGaming Culture Expansion
Gaming is transcending its traditional boundaries, influencing language, social interaction, and entertainment formats. 
