emerging
Fundamentally Nutritious Foods
Weight-loss drugs and rising health awareness are shifting consumer focus from functional foods to essential nutrients.
Timeframe
near-term
Categories
Detailed Analysis
The advent of GLP-1 weight-loss medications like Ozempic is prompting a reevaluation of 'food as medicine,' moving beyond added functional ingredients to emphasizing core nutrients. While these drugs currently have limited availability, their widespread media coverage and reported health benefits are influencing consumer perceptions. "The emergence of GLP-1 weight-loss medications, such as Ozempic and Zepbound, will inspire consumers to reevaluate the relationship between food and medicine." This shift will drive demand for foods with clear and simple claims about protein, fiber, vitamins, and minerals, catering to both drug users with reduced appetites and health-conscious individuals.
Context Signals
33% of Thai consumers agree it's worth spending on healthy foods that provide a good amount of daily nutritional needs.
83% of Brazilian consumers prefer foods that make them feel full for longer.
Rising interest in blood sugar and hormone health.
Edge
Personalized nutrition plans based on individual health data will gain traction.
Macronutrient claims, including fat and carbohydrate content, will become more prominent.
Food and drink formulations targeting specific hormonal changes due to aging will emerge.
