Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences.
Experiential Consumption- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- E-commerce
- Fintech
- Retail
- Social Commerce
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences.
McKinsey: Intersect 2025: The future...Experiential Consumption
Social media platforms are becoming all-in-one destinations for discovery, engagement, and purchase, blurring the lines between online and offline experiences.
-
Short Trend Summary
Despite the growth of online shopping, in-person retail experiences remain highly valued by consumers, driving demand for expert advice and social interaction.
Experiential Retail Resurgence- Experiences Over Material Goods
- The Power of Community and Connection
- Beauty
- Customer service
- Fashion
- Retail
- Business & Commerce
- Consumer Attitudes
Despite the growth of online shopping, in-person retail experiences remain highly valued by consumers, driving demand for expert advice and social interaction.
John Lewis: Shop Live Look...Experiential Retail Resurgence
Despite the growth of online shopping, in-person retail experiences remain highly valued by consumers, driving demand for expert advice and social interaction. 
-
Short Trend Summary
Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.
Experiential Travel Prioritized- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Hospitality
- Tourism
- Travel
- Consumer Attitudes
- Culture
- Travel & Tourism
Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.
PION: Youth trends report 2024Experiential Travel Prioritized
Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion. 
-
Short Trend Summary
The free-to-play (F2P) market is consolidating, with established titles dominating playtime and revenue.
F2P Consolidation- Experiences Over Material Goods
- The Power of Community and Connection
- Console Gaming
- F2P Games
- PC Gaming
- Business & Commerce
- Entertainment
The free-to-play (F2P) market is consolidating, with established titles dominating playtime and revenue.
Newzoo: Global Games Market ReportF2P Consolidation
The free-to-play (F2P) market is consolidating, with established titles dominating playtime and revenue. 
-
Short Trend Summary
Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.
Fan-Driven Culture- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Marketing
- Social Media
- Culture
- Digital Platforms
- Entertainment
Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation.
YouTube: Global trends reportFan-Driven Culture
Fans are no longer passive consumers; they actively shape and amplify cultural moments through online participation and content creation. 
-
Short Trend Summary
Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
Fan-Driven Pop Culture- Experiences Over Material Goods
- The Power of Community and Connection
- Entertainment
- Media
- Pop Culture
- Culture
- Digital Platforms
- Entertainment
Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends.
YouTube: Trends fandom report 2024Fan-Driven Pop Culture
Fan culture is increasingly shaping the entertainment landscape, influencing content creation and driving popular culture trends. 
-
Short Trend Summary
Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.
Fandom-Driven Media Value- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand awareness
- Fan engagement
- Influencer marketing
- Brands & Advertising
- Culture
- Media & Information
Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.
Karla Otto: SS25 womenswear roundupFandom-Driven Media Value
Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV. 
-
Short Trend Summary
Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty.
Fandom-Focused Marketing- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Brand Loyalty
- Community Building
- Targeted Marketing
- Brands & Advertising
- Consumer Attitudes
- Entertainment
Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty.
Audacy: Share of audio trendsFandom-Focused Marketing
Brands are tapping into the power of fandom by targeting highly engaged fan communities, particularly in sports and music, to drive deeper connections and loyalty. 
-
Short Trend Summary
Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants.
Fans as Creators- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Content creation
- Entertainment
- Social Media
- Brands & Advertising
- Digital Platforms
- Entertainment
Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants.
YouTube: Trends fandom report 2024Fans as Creators
Fans are actively creating content related to their fandoms, transforming from passive consumers to active participants. 
-
Short Trend Summary
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase.
Feed as Sales Funnel- AI-Driven Transformation
- The Power of Community and Connection
- Consumer Behavior
- E-commerce
- Social Media Management
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase.
TheNetworkOne: Social media marketing trends...Feed as Sales Funnel
Social media platforms are becoming integrated shopping destinations, streamlining the path from discovery to purchase. 
