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Short Trend Summary
Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.
Multi-Tasking Media Consumption- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Advertising
- Media
- Technology
- Consumer Attitudes
- Digital Platforms
- Media & Information
Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.
Activate Consulting: Technology and media...Multi-Tasking Media Consumption
Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.
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Short Trend Summary
Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.
Mobile-First Internet Access- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- App Development
- Content Consumption
- Mobile Commerce
- Consumer Attitudes
- Digital Platforms
Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.
OFCOM: Online nation 2024Mobile-First Internet Access
Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+. 
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Short Trend Summary
Travel apps continue to grow in downloads and time spent as mobile becomes an essential part of the travel experience, despite rising travel costs.
Mobile Travel Apps Thrive- Experiences Over Material Goods
- Navigating Global Uncertainty
- Tourism
- Transportation
- Travel
- Digital Platforms
- Travel & Tourism
Travel apps continue to grow in downloads and time spent as mobile becomes an essential part of the travel experience, despite rising travel costs.
Sensor Tower: State of mobile...Mobile Travel Apps Thrive
Travel apps continue to grow in downloads and time spent as mobile becomes an essential part of the travel experience, despite rising travel costs. 
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Short Trend Summary
Mobile apps are revolutionizing the food and drink industry, driving growth in downloads and sessions as restaurants and grocery stores enhance customer experiences.
Mobile Transforms Food & Drink- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Food Delivery
- Grocery Stores
- Q-commerce
- Restaurants
- Business & Commerce
- Digital Platforms
- Food & Drink
Mobile apps are revolutionizing the food and drink industry, driving growth in downloads and sessions as restaurants and grocery stores enhance customer experiences.
Sensor Tower: State of mobile...Mobile Transforms Food & Drink
Mobile apps are revolutionizing the food and drink industry, driving growth in downloads and sessions as restaurants and grocery stores enhance customer experiences. 
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Short Trend Summary
Health and fitness apps experienced a resurgence in 2024, with steady download growth and increasing IAP revenue driven by personalized fitness and healthcare solutions.
Mobile Health and Fitness Growth- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Values-Driven Consumption
- Digital Fitness
- Health & Fitness
- Medical Tracking
- Telehealth
- Business & Commerce
- Health & Wellness
Health and fitness apps experienced a resurgence in 2024, with steady download growth and increasing IAP revenue driven by personalized fitness and healthcare solutions.
Sensor Tower: State of mobile...Mobile Health and Fitness Growth
Health and fitness apps experienced a resurgence in 2024, with steady download growth and increasing IAP revenue driven by personalized fitness and healthcare solutions. 
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Short Trend Summary
Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres.
Mobile Gaming Rebounds- Experiences Over Material Goods
- The Power of Community and Connection
- Mobile Gaming
- Puzzle Games
- Strategy Games
- Business & Commerce
- Entertainment
Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres.
Sensor Tower: State of mobile...Mobile Gaming Rebounds
Mobile gaming experienced a resurgence in 2024, with IAP revenue reaching $80.9 billion, driven by growth in Strategy and Puzzle genres. 
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Short Trend Summary
Mobile gaming continues to drive the majority of video game revenue growth, with the global gamer population expanding.
Mobile Gaming Dominance- Experiences Over Material Goods
- The Power of Community and Connection
- Esports
- Gaming
- Mobile Technology
- Business & Commerce
- Entertainment
Mobile gaming continues to drive the majority of video game revenue growth, with the global gamer population expanding.
Activate Consulting: Technology and media...Mobile Gaming Dominance
Mobile gaming continues to drive the majority of video game revenue growth, with the global gamer population expanding. 
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Short Trend Summary
Smartphones continue to be the dominant device for accessing Pornhub, accounting for 90.5% of worldwide traffic, highlighting the importance of mobile optimization for content creators and platforms.
Mobile Dominance Continues- Experiences Over Material Goods
- Mobile Technology
- Pornography Consumption
- Website Design
- Business & Commerce
- Digital Platforms
Smartphones continue to be the dominant device for accessing Pornhub, accounting for 90.5% of worldwide traffic, highlighting the importance of mobile optimization for content creators and platforms.
PornHub: 2024 year in reviewMobile Dominance Continues
Smartphones continue to be the dominant device for accessing Pornhub, accounting for 90.5% of worldwide traffic, highlighting the importance of mobile optimization for content creators… 
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Short Trend Summary
AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.
Million Micro-Moments- AI-Driven Transformation
- Experiences Over Material Goods
- Brand Loyalty
- Customer Experience
- Customer service
- Messaging Platforms
- Personalized Marketing
- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.
Dentsu: The year of impact...Million Micro-Moments
AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions. 
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Short Trend Summary
AI is creating more micro-moments for personalized brand interactions, requiring brands to maximize one-to-one engagement and build relationships.
Million Media Micro-Moments- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Brand Loyalty
- Customer Relationship Management
- Personalized Marketing
- Brands & Advertising
- Business & Commerce
- Emerging Technology
AI is creating more micro-moments for personalized brand interactions, requiring brands to maximize one-to-one engagement and build relationships.
Dentsu: The year of impact...Million Media Micro-Moments
AI is creating more micro-moments for personalized brand interactions, requiring brands to maximize one-to-one engagement and build relationships. 
