Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
The consumer mentality is driving demand for personalized work experiences, including how, what, and where work is done.
Mass Customization of Work- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Employee engagement
- Performance Management
- Work-life balance
- Business & Commerce
- The Workplace
The consumer mentality is driving demand for personalized work experiences, including how, what, and where work is done.
Mercer: HR trends for 2025Mass Customization of Work
The consumer mentality is driving demand for personalized work experiences, including how, what, and where work is done.
-
Short Trend Summary
Online marketplaces are facing challenges due to changing consumer behavior, increased competition, and rising costs.
Marketplace Disruption- Navigating Global Uncertainty
- Values-Driven Consumption
- Competition
- E-commerce
- Profitability
- Retail Strategy
- Business & Commerce
- Consumer Attitudes
Online marketplaces are facing challenges due to changing consumer behavior, increased competition, and rising costs.
McKinsey: The state of fashion...Marketplace Disruption
Online marketplaces are facing challenges due to changing consumer behavior, increased competition, and rising costs. 
-
Short Trend Summary
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.
Marketing with Real People- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Consumer Behavior
- Brands & Advertising
- Consumer Attitudes
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing.
McKinsey: Contagious IQ download 2024Marketing with Real People
Brands are building trust and fostering deeper connections by featuring real people and their stories in their marketing. 
-
Short Trend Summary
Despite their reputation for niche tastes, Gen Z is increasingly embracing mainstream music and podcasts, driving the popularity of global artists and cultural moments.
Mainstream Culture Embrace- The Power of Community and Connection
- Values-Driven Consumption
- cultural trends
- Music Industry
- podcast industry
- Brands & Advertising
- Culture
- Entertainment
Despite their reputation for niche tastes, Gen Z is increasingly embracing mainstream music and podcasts, driving the popularity of global artists and cultural moments.
Spotify: Culture Next ReportMainstream Culture Embrace
Despite their reputation for niche tastes, Gen Z is increasingly embracing mainstream music and podcasts, driving the popularity of global artists and cultural moments. 
-
Short Trend Summary
Luxury travelers continue to influence travel trends, prioritizing unique experiences and driving demand for high-end accommodations.
Luxury Travel Reshapes Industry- Experiences Over Material Goods
- The Power of Community and Connection
- Experiences
- Hospitality
- Luxury Goods
- Business & Commerce
- Consumer Attitudes
- Travel & Tourism
Luxury travelers continue to influence travel trends, prioritizing unique experiences and driving demand for high-end accommodations.
Hilton: 2025 trends reportLuxury Travel Reshapes Industry
Luxury travelers continue to influence travel trends, prioritizing unique experiences and driving demand for high-end accommodations. 
-
Short Trend Summary
Luxury travelers seek sustainable options but are reluctant to compromise on comfort and opulence.
Luxury Sustainability Struggle- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Hospitality industry
- Luxury travel
- Sustainability
- Consumer Attitudes
- Sustainability
- Travel & Tourism
Lemongrass: Travel trend report 2025Luxury Sustainability Struggle
Luxury travelers seek sustainable options but are reluctant to compromise on comfort and opulence. 
-
Short Trend Summary
Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations.
Luxury Shopper Demographics Shift- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Luxury Goods
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations.
Ipsos: Snapchat exploring trends in...Luxury Shopper Demographics Shift
Younger generations, particularly Millennials and Gen Z, are increasingly participating in the luxury market, reshaping brand expectations. 
-
Short Trend Summary
Luxury brands must reinvent themselves to thrive in a changing market marked by evolving customer expectations and economic headwinds.
Luxury Reinvention Imperative- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Beauty
- Fashion
- Luxury Goods
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Luxury brands must reinvent themselves to thrive in a changing market marked by evolving customer expectations and economic headwinds.
Accenture: How luxury brands are...Luxury Reinvention Imperative
Luxury brands must reinvent themselves to thrive in a changing market marked by evolving customer expectations and economic headwinds. 
-
Short Trend Summary
Luxury shoppers increasingly expect brands to reflect societal values, express individuality, and build genuine connections.
Luxury Brand Authenticity & Values- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand positioning
- Customer relationships
- Marketing communications
- Brands & Advertising
- Consumer Attitudes
- Culture
Luxury shoppers increasingly expect brands to reflect societal values, express individuality, and build genuine connections.
Ipsos: Snapchat exploring trends in...Luxury Brand Authenticity & Values
Luxury shoppers increasingly expect brands to reflect societal values, express individuality, and build genuine connections. 
-
Short Trend Summary
Loyalty programs are shifting from customer retention to customer acquisition tools.
Loyalty Program Growth- The Power of Community and Connection
- Values-Driven Consumption
- Customer Relationship Management
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Statista: Consumer trends 2025Loyalty Program Growth
Loyalty programs are shifting from customer retention to customer acquisition tools. 
