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Mobile Health and Fitness Growth
Health and fitness apps experienced a resurgence in 2024, with steady download growth and increasing IAP revenue driven by personalized fitness and healthcare solutions.
Themes
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
The health and fitness app market saw renewed growth in 2024, with downloads remaining stable and IAP revenue continuing its upward trend. This growth is fueled by the increasing consumer demand for personalized fitness and healthcare solutions, ranging from workout tracking and nutrition guidance to medical tracking and telehealth services. The US remains the dominant market for health and fitness apps, accounting for over half of global consumer spending. Within the category, gym and fitness apps led the way in revenue growth, reflecting the broader trend towards digital fitness solutions and the convenience of home workouts.
Context Signals
The rapid growth of medical tracking apps, with downloads increasing 43% year-over-year.
The rising popularity of fitness rewards apps like Sweatcoin, CashWalk, and WeWard.
The continued dominance of gym & fitness apps in downloads and revenue.
Edge
The integration of wearable technology and AI will further personalize the health and fitness experience.
The focus on preventative healthcare and remote patient monitoring will drive innovation in medical tracking and telehealth apps.
Gamification and social features will play an increasingly important role in user engagement and retention.
