Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• TikTok Volatility Persists
  • Navigating Global Uncertainty
  • Advertising
  • E-commerce
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.

  Kolsquare: Trends report 2025

  TikTok Volatility Persists

  Regulatory uncertainties and mixed performance are impacting TikTok's position in influencer marketing, while Instagram remains a preferred platform.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Navigating Global Uncertainty

  Impact Areas Advertising, E-commerce, Social Media Marketing

  Themes Navigating Global Uncertainty

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Social Commerce & Influence
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • E-commerce
  • Marketing
  • Retail
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.

  John Lewis: Shop Live Look...

  Social Commerce & Influence

  Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas E-commerce, Marketing, Retail, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Rise of Social Correspondents
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand communications
  • Fashion media
  • Influencer marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV.

  Karla Otto: SS25 womenswear roundup

  Rise of Social Correspondents

  Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand communications, Fashion media, Influencer marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Rise of Content Creators
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • E-commerce
  • Marketing
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.

  Meta: Rethinking media mix effectiveness

  Rise of Content Creators

  Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, E-commerce, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Outbound Engagement with Creators
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Community Building
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.

  Hootsuite: Social trends 2025

  Outbound Engagement with Creators

  Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Community Building, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Influencers Drive Trust
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand awareness
  • Community Building
  • Player Acquisition
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.

  Softswiss: iGaming Trends 2025

  Influencers Drive Trust

  Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand awareness, Community Building, Player Acquisition

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Influencer Marketing Impact
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Fundraising
  • Marketing
  • Public awareness
  • Brands & Advertising
  • Business & Commerce
  • Culture

  Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.

  HubSpot: Nonprofit marketing and fundraising...

  Influencer Marketing Impact

  Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.

  • Brands & Advertising
  • Business & Commerce
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Fundraising, Marketing, Public awareness

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Culture
  
  
• Fandom-Driven Media Value
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand awareness
  • Fan engagement
  • Influencer marketing
  • Brands & Advertising
  • Culture
  • Media & Information

  Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.

  Karla Otto: SS25 womenswear roundup

  Fandom-Driven Media Value

  Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.

  • Brands & Advertising
  • Culture
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand awareness, Fan engagement, Influencer marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Culture, Media & Information
  
  
• Falling Influencer Rates
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Advertising
  • Branding
  • Influencer marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.

  Kolsquare: Trends report 2025

  Falling Influencer Rates

  Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Advertising, Branding, Influencer marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Evolving Influencer Landscape
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Partnerships
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Culture

  The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.

  Jack Morton: 5 cultural truths...

  Evolving Influencer Landscape

  The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.

  • Brands & Advertising
  • Business & Commerce
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Partnerships, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Culture
  
  

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