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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.
Authentic Brand Connections- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Content creation
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.
Meta: BR plan & go...Authentic Brand Connections
Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.
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Short Trend Summary
B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.
B2B Influencer Growth- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- B2B Marketing
- Lead Generation
- Thought Leadership
- Brands & Advertising
- Business & Commerce
- Digital Platforms
B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.
Digital Voices: The State of...B2B Influencer Growth
B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes. 
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Short Trend Summary
A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.
Brand Identity Matters- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Influencer marketing
- Social Media Strategy
- Brands & Advertising
- Business & Commerce
- Digital Platforms
A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.
HubSpot: 2024 social trends reportBrand Identity Matters
A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach. 
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Short Trend Summary
Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences.
Collective Creator Marketing Power- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand strategy
- Content creation
- Influencer marketing
- Marketing
- Brands & Advertising
- Business & Commerce
Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences.
Artlist: Trend report 2025Collective Creator Marketing Power
Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences. 
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Short Trend Summary
Brands are expanding their creator pools to connect with niche audiences and drive broader impact.
Creator Spread Fuels Relevance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Community Building
- Influencer marketing
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
TikTok: What's Next 2025 Trend...Creator Spread Fuels Relevance
Brands are expanding their creator pools to connect with niche audiences and drive broader impact. 
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Short Trend Summary
Influencers are evolving into culture-makers, driving trends and shaping consumer behavior online and offline.
Creators as Cultural Catalysts- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- E-commerce
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Culture
Influencers are evolving into culture-makers, driving trends and shaping consumer behavior online and offline.
Digital Voices: The State of...Creators as Cultural Catalysts
Influencers are evolving into culture-makers, driving trends and shaping consumer behavior online and offline. 
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Short Trend Summary
Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.
Deepening Creator Partnerships- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Partnerships
- Content creation
- Influencer marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.
Audacy: Share of audio trendsDeepening Creator Partnerships
Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust. 
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Short Trend Summary
The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.
Evolving Influencer Landscape- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Partnerships
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Culture
The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.
Jack Morton: 5 cultural truths...Evolving Influencer Landscape
The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands. 
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Short Trend Summary
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.
Falling Influencer Rates- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Branding
- Influencer marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs.
Kolsquare: Trends report 2025Falling Influencer Rates
Increased competition among influencers and demand for demonstrable ROI are driving down collaboration costs. 
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Short Trend Summary
Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.
Fandom-Driven Media Value- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand awareness
- Fan engagement
- Influencer marketing
- Brands & Advertising
- Culture
- Media & Information
Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.
Karla Otto: SS25 womenswear roundupFandom-Driven Media Value
Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV. 
